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Let’s cut to the chase: if your website isn’t pulling its weight, you’re losing customers. Slow load times? Poor security? Emails ending up in spam? These aren’t minor issues—they’re silent killers for your business.

Here’s your no-nonsense guide to the best tools that solve common website problems. Bookmark this, use it, and fix what’s broken—today.

1. Site Health and Performance

Bing Site Scanner

• What it does: Finds site issues like broken links, slow load times, and SEO errors, with actionable fixes that benefit both Bing and Google search engines.
• Use it when:
  • You want a second opinion to catch issues Google’s tools might miss.
  • You’re looking to improve indexing and visibility across multiple platforms.
• What sets it apart:
  • Identifies problems like broken links and duplicate metadata to improve rankings on both Bing and Google.
  • Highlights sitemap improvements for better search engine indexing.
  • Offers security recommendations (e.g., SSL certificates) to improve search engine trust.
    Visit Bing Webmaster Tools / Site Scanner

Google Mobile-Friendly Test

• What it does: Checks if your site works on mobile devices.
• Use it when:
  • Mobile visitors leave quickly, and you suspect your site isn’t mobile-friendly.
  • Mobile sales are dropping, and customers report usability issues.
  • You’re planning a redesign and need a starting point for mobile optimization.
    Visit Google Mobile-Friendly Test

GTmetrix

• What it does: Breaks down your site’s speed and performance issues.
• Use it when:
  • Your website feels slow, and you want actionable insights.
  • Your ads aren’t converting, and you suspect slow loading is the culprit.
  • You want advanced performance diagnostics beyond Google’s tools.
    Visit GTmetrix

Google PageSpeed Insights

• What it does: Tests page speed and tells you how to fix it.
• Use it when:
  • Visitors complain about your site’s slow load times.
  • High bounce rates are costing you sales or leads.
  • You’re improving your site for both performance and SEO.
    Visit Google PageSpeed Insights

2. Security and Diagnostics

SSL Labs by Qualys

• What it does: Analyzes SSL certificates and HTTPS setup.
• Use it when:
  • Your site isn’t marked secure, and customers don’t trust it.
  • You’re setting up HTTPS for the first time.
  • You’re troubleshooting SSL certificate errors.
    Visit SSL Labs

Sucuri SiteCheck

• What it does: Scans for malware and other security risks.
• Use it when:
  • Your site is flagged for harmful content or malware.
  • You suspect your site has been hacked.
  • You need to clean and secure your site before relaunching.
    Visit Sucuri SiteCheck

Google Safe Browsing Site Status

• What it does: Flags harmful or unsafe content on your site.
• Use it when:
  • Visitors report warnings about your site being unsafe.
  • You’ve been notified that your site is flagged, and you need to fix it.
    Visit Google Safe Browsing

3. Email and Outreach

SuperTool by MX Toolbox

What it does: A comprehensive tool for diagnosing email, DNS, blacklist, and IP reputation issues in one place.

Use it when:

• Your emails aren’t reaching customers or are getting flagged as spam.
• You’re troubleshooting email configuration for a new domain.
• You need to check DNS settings, MX records, or SPF/DKIM alignment.
• You suspect your domain or IP has been blacklisted, affecting email deliverability.

Mail-Tester

• What it does: Checks your email for deliverability, spam triggers, and formatting issues.
• Use it when:
  • Your email open rates are unusually low.
  • You need to test email campaigns to avoid spam filters.
  • You’re troubleshooting why customers aren’t receiving your newsletters or offers.
    Visit Mail-Tester

4. SEO and Structured Data

Schema.org

• What it does: Guides you in adding structured data for better Google visibility.
• Use it when:
  • You want product reviews, events, or star ratings to show up in search results.
  • You’re improving your business listings on Google.
  • You’re working with a developer to enhance SEO with structured data.
    Visit Schema.org

Fix Your Website Before It Costs You More

Your website isn’t just a digital placeholder—it’s your sales machine. Don’t let easy-to-solve problems hold you back. Use these tools, troubleshoot the issues, and grow your business.

Need expert help? Contact us for guidance and support.

Who We Are

H & Co is a full-service digital marketing and website development agency, serving clients from Toronto to Los Angeles. We provide innovative marketing solutions and tailored strategies, helping businesses increase their online presence and achieve measurable growth.

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• Los Angles: (213) 693-2355
• Toll Free: +1(877) 583-0135
• Email: [email protected]

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