Ecommerce PPC Agency

the Ecommerce PPC Agency for you

beyond full service ecommerce PPC management:

With over 20 years of combined experience in digital marketing, we’ve helped e-commerce businesses scale by building efficient, ROI-focused PPC campaigns. Our unique approach includes: 

  • E-commerce Expertise: We specialize in e-commerce PPC, meaning our strategies are designed specifically for online retailers. From small stores to large enterprises, we understand your goals and the challenges you face.
  • Full-Service Solutions: We don’t just run ads; we handle everything from account setup to ongoing optimizations, including Google Merchant Center integration, custom event tracking, and GA4 implementation.
  • Data-Driven Approach: We use cutting-edge tools to track every step of your customer’s journey, ensuring we optimize your ads for maximum return on investment.

Marketing Clients:

Pay Per Click Ads for
E-commerce websites.

Over $40,000,000 spent on ads & counting

We’ve worked for large agencies, and we handled over $40 million in paid advertising, learning what works and what doesn’t. Now, we’re bringing that expertise to small and medium-sized businesses. The result? Proven strategies that have helped companies like yours grow faster and more efficiently. Want to see how we can do the same for you?

Holistic Approach

PPC Advertising can be a great tool for targeting traffic across a variety of different channels from Mobil to display, we create a paid advertising strategy that incorporates both your PPC strategy, along with your overall web strategy.

Inventory Integration

An e-commerce website not only generates sales 24/7, even when your physical store is closed, but also captures leads for your sales team and in-store staff. Additionally, it helps you expand beyond the geographic limitations of a local business, reaching customers anywhere. We specialize in integrating both offline and online sales into unified marketing and analytics platforms, enabling better decision-making for search engine optimization (SEO).

Advanced Web Invetory

At H and Co., we offer programmatic advertising services with advanced targeting capabilities, providing access to premium websites typically out of reach for smaller companies.

With these techniques, we can precisely target individuals visiting specific locations, such as a competitor’s store or an industry conference.

Experts in SEO

How we work:

We optimize your business by answering questions Google asks, revealing them to your consumer, and prioritizing functionality.  With our SEO service comes the following:

  1. Business/Marketing Consulting
  2. Conversion Rate Optimization
  3. PR/Link-building
  4. Content Marketing

What we do:

Audit & Research

To effectively reach your customers through paid ads, we first identify your audience. Then, we’ll optimize your website to boost conversions. We also analyze your competitors’ ad strategies, allowing us to either compete directly or explore new channels for a competitive advantage.

Fix & Build

Based on our research, we’ll create advertising campaigns across the marketing channels we’ve identified, whether it’s Google Ads, Bing Ads, or programmatic advertising. Our targeting and ads will be guided by the insights from the previous step.

Integrate & Unlock

As an e-commerce store, you generate vast amounts of data. Imagine if a brick-and-mortar store could see what every customer looked at—and even send them images or ads for those products. That’s exactly what integration enables you to do.

Optimise & ...Grow

Once the data is cleaned and integrated, we can decide which ads to turn off, which to prioritize, and where to allocate more budget. This level of decision-making is only possible after the integration process is complete.

E-Commerce PPC FAQ

What is E-commerce PPC and How is it different from PPC
When it comes to paid advertising, promoting an e-commerce product is a whole different ballgame compared to marketing a service. E-commerce companies face far more complex integrations with advertising platforms to make the most of their valuable data. Take Google Merchant Center, for instance. Integrating location, inventory, and product data is no small task. And that’s just the beginning—using this data to effectively run, manage, and optimize your ads takes it to the next level of complexity. The right integrations can make or break your e-commerce strategy. Is your business ready?
Do I have to do SEO forever for my e-commerce website?

If your budget is over $5,000 a month, then yes! As time goes on, you’ll likely want to experiment with new campaigns, refresh older creative, or take advantage of the latest technological and targeting improvements. Staying one step ahead of your competitors is key.

But if your budget is significantly lower, the value of optimizations may not outweigh the monthly fees an agency would charge. In that case, we’re happy to help you get set up and then check in on your ads every now and then to make sure they’re performing well with our 3 month packages.