At the enterprise level, SEO should go beyond traditional optimization tactics. It’s about maximizing the value of your company’s existing initiatives—whether they be philanthropic endeavors, fund sponsorships, or internal hackathons—by translating these real-world efforts into digital success. By leveraging these initiatives strategically, your company can improve online visibility, build brand authority, and attract targeted audiences who align with your core values.
Rather than treating SEO as an isolated function, we integrate it into your broader organizational efforts. Our role is to collaborate with your internal teams to ensure that every public-facing initiative has an optimized digital footprint, driving measurable traffic and enhancing your company’s online presence. This approach not only maximizes the potential of your existing work but also positions your company as an industry leader, both online and offline.
We work with your internal teams in order to help level up your search engine optimization, whether it’s your IT team, helping them or speed up your website to your development team helping them understand what changes to make to optimize their website speed to your internal content team helping them understand the overall strategy the business is targeting.
We optimize your business by answering questions Google asks, revealing them to your consumer, and prioritizing functionality. With our SEO service comes the following:
Choosing the right keywords can make or break your SEO efforts. Targeting keywords that no one is searching for? That’s a dead end. The key is finding not only the keywords to avoid but the ones that will actually bring you traffic. It’s all about striking a balance between relevance, audience size, targetability, and other important factors. This process can also reveal new product categories and collections to go after, giving your business fresh opportunities to grow.
audit and fix the following
With the changes now in place, we’ll be tracking how they affect our target keywords in the coming weeks. From there, we can evaluate the results and decide if any further tweaks are needed and what they should be.
For any keywords we’ve identified that your existing pages can’t effectively target, we will create content specifically designed to go after those keywords. This could include anything from written blogs to resource pages and even new category pages.
In addition to on-page efforts, off-page SEO is equally critical. Building high-quality backlinks to your website is an essential strategy for improving your search rankings and domain authority. We focus on creating authoritative content and establishing relationships with reputable websites to earn valuable links that drive both traffic and credibility to your site.
H & Co is a full-service digital marketing and website development agency, serving clients from Toronto to Los Angeles. We provide innovative marketing solutions and tailored strategies, helping businesses increase their online presence and achieve measurable growth.
Toronto: 251 Consumers Road
Toronto ON M2J 4R3
Los Angeles: 6171 W Century Blvd
350 B, Los Angeles, CA 90045
