Search Engine Optimization (SEO) is the process of enhancing your website, both directly and indirectly, to improve its ranking on Google for specific keywords.
SEO is one of the most effective marketing channels regarding volume and efficacy because it targets people actively searching for a product you offer or a problem you can solve. so these people are problem-aware and, in some cases, solution-aware and, therefore, are closer to buying.
SEO is most effective when your target keywords have a substantial search volume. These are typically for products and services where the customer is problem aware, and is looking for a solution.
Without this, you won’t benefit from your SEO efforts.
Search engine optimisation is not effective when there is no search volume for your target keywords.
This could be because people don’t typically search for specific products or services online, as they either don’t know to do so or they have no reason to change their existing spending habits and preferences.
Search Engine Optimization (SEO) is the process of enhancing your website, both directly and indirectly, to improve its ranking on Google for specific keywords.
We combine deep market insights, tailored content strategies, and technical SEO enhancements to attract high-quality traffic and maximize your e-commerce search engine ranking and sales.
We help Los Angeles enterprises achieve consistent, high-ranking visibility across multiple regions by unifying SEO strategies to tackle regional competition, diverse audience needs, and complex site structures.
$0 Management Fee if We Don't Deliver
This is where the 15 years of experience in marketing and SEO culminates. Our different team members carefully audit your website to understand what’s working and what’s holding you back. We look at things like website, content, speed, infrastructure and a variety of both technical and non-technical aspects of your website
The next part to a successful SEO campaign comes down to understanding your business, your products and services and how you fit in the large larger market. We look at your direct and indirect competitors and from there, we compile a list of various keywords that we want to target.
We make the changes that we uncovered during the audit and research phases and implement the fixes that are preventing you from ranking.
This is where the research and strategy come in where we create, update and modify a series of pages to satisfy the query of the different audiences that are coming from the keywords we are targeting.
Link building is a fancy term for public relations. This is where we leverage our network of writers to create opportunities for them to highlight your business and your expertise, resulting in high-quality links going to your website, improving your websites authority.
Now based on the changes that we’ve made to your website we measure how the changes we’ve made affected your ranking, and more importantly, your traffic and sales from there we recycle the same process to identify other changes we need to make, or other keywords we need to target.
We offer a unique 3-month package that includes:
After the initial 3-month period, your campaigns continue running with the optimizations in place. We’ll check in at 3, 6, or 9 months (depending on your traffic volume) to evaluate if further optimizations would be worth the investment.
Why do we do this? Simple: We believe in transparency. For smaller budgets, the ongoing cost of agency management can sometimes outweigh the benefits of continuous optimizations. Our approach ensures you get the essential setup and optimizations you need without unnecessary ongoing costs.
Continuous optimization and management available for campaigns with higher monthly spend, where regular adjustments deliver measurable ROI.
This includes:
With this approach, we ensure your campaigns remain competitive, cost-efficient, and aligned with your evolving business objectives. Unlike set-and-forget strategies, our continuous optimization model fine-tunes your campaigns for sustained growth and profitability.
Common questions from businesses:
SEO (Search Engine Optimization) is the process of improving your website’s visibility in search engines like Google. Think of it like opening a store on a busy street instead of a hidden alley—SEO helps your business get found by the right people when they search for your services.
An SEO agency helps improve your online presence by:
An SEO agency helps improve your online presence by:
SEO costs vary based on competition and goals. In Toronto:
Key factors to consider:
Your budget depends on:
SEO is built on data. We use:
This ensures that every SEO decision is based on real data, not guesswork.
Before choosing an SEO partner, ask:
We answer all these questions transparently during our consultation.
Our optimization process includes:
For smaller budgets, we do this during our initial 3-month setup. For larger budgets, we optimize continuously.
We provide:
Plus, we’re always available to answer questions or discuss performance whenever you need us.
H & Co is a full-service digital marketing and website development agency, serving clients from Toronto to Los Angeles. We provide innovative marketing solutions and tailored strategies, helping businesses increase their online presence and achieve measurable growth.
Toronto: 251 Consumers Road
Toronto ON M2J 4R3
Los Angeles: 6171 W Century Blvd
350 B, Los Angeles, CA 90045
