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The Monthly Jewelry Retailer Ad Intelligence Report (May)
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The Monthly Jewelry Retailer Ad Intelligence Report (May)

Monthly ad intelligence from 101 luxury jewelry retailers on Google and Meta. April: 41.6% more ads, Meta adoption up, CPO surging, video doubled.

Updated May 4, 2026 9 min read
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How to Get More Custom Jewelry Orders Through Digital Marketing
Marketing
May 12, 2026 4 min read

How to Get More Custom Jewelry Orders Through Digital Marketing

Most jewelers market custom like an afterthought. The full-funnel playbook for getting more commissions, from website structure to ads to content that converts.

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The Multi-Channel Flywheel: How Paid, Brand, SEO, and GEO Compound Together
Marketing
May 12, 2026 9 min read

The Multi-Channel Flywheel: How Paid, Brand, SEO, and GEO Compound Together

Paid ads work harder when brand, SEO, and GEO work with them. The multi-channel flywheel that turns rising CAC into a shrinking cost curve.

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CAD as a Sales Tool: Using 3D Renders to Build Trust and Lock In Deposits
Marketing
Apr 22, 2026 4 min read

CAD as a Sales Tool: Using 3D Renders to Build Trust and Lock In Deposits

A photorealistic 3D render turns trust me into here is exactly what you are getting. CAD closes the sale before the gold is cast.

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Our internal checklist for scaling high-ticket brands. 42 points of optimization used by our agency team.

QR Codes in the Showroom: Connecting Display Cases to Your Digital Marketing List
Marketing
Apr 22, 2026 5 min read

QR Codes in the Showroom: Connecting Display Cases to Your Digital Marketing List

A QR code on your display case captures the email of a browser who is not ready to talk to a salesperson yet. Here is the system.

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The 8-Week Bridal Journey: Staying Top-of-Mind From the First Pinterest Save to the Final Deposit
Marketing
Apr 22, 2026 4 min read

The 8-Week Bridal Journey: Staying Top-of-Mind From the First Pinterest Save to the Final Deposit

Engagement ring buyers research for 8 weeks across Pinterest, Google, and Instagram. Here is how to show up at every stage and win the booking.

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Visual Search for Jewelry: How to Show Up When a Buyer Searches a Celebrity Ring
Marketing
Apr 22, 2026 6 min read

Visual Search for Jewelry: How to Show Up When a Buyer Searches a Celebrity Ring

When someone screenshots a celebrity ring and searches it on Pinterest Lens, your custom design could show up. Here is how to make that happen.

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Closing the $20,000 Gap: Why the "Book a Consultation" Button Is Your Highest-Converting Website Asset
Marketing
Apr 22, 2026 4 min read

Closing the $20,000 Gap: Why the "Book a Consultation" Button Is Your Highest-Converting Website Asset

For custom jewelers, the sale happens in the consultation. Your website only job is to get that booking. Most jewelers make it too hard.

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Filtering the Dreamers: Smart Forms to Spend Time With $50K Buyers
Marketing
Apr 22, 2026 4 min read

Filtering the Dreamers: Smart Forms to Spend Time With $50K Buyers

Stop spending 45 minutes with a $500 budget. Smart intake forms qualify leads before you book the consultation. Here is what to ask.

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Jewelry Store Advertising That Traces Back to Revenue
Advertising
Apr 22, 2026 19 min read

Jewelry Store Advertising That Traces Back to Revenue

Jewelry store advertising broken down by channel: Google, Meta, email, influencers, co-op funds, and geofencing. Real CPCs and budget frameworks included.

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The Jeweler's Platform Decision: When Shopify Works, When It Doesn't, and What Else to Consider
Marketing
Apr 22, 2026 8 min read

The Jeweler's Platform Decision: When Shopify Works, When It Doesn't, and What Else to Consider

We've built jewelry websites on Shopify, WordPress, and custom stacks. Here's when each platform makes sense for your store and when it doesn't.

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How to Photograph Jewelry for Your Website (Without Hiring a Photographer)
Marketing
Apr 22, 2026 10 min read

How to Photograph Jewelry for Your Website (Without Hiring a Photographer)

Set up jewelry product photography in-house for under $3,000. Equipment lists, lighting by metal type, and batch workflows for 50+ pieces per session.

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The Best Watch Ads Ever Made (And What They Can Teach Your Store)
Advertising
Apr 22, 2026 17 min read

The Best Watch Ads Ever Made (And What They Can Teach Your Store)

We dissect 15 iconic watch advertising campaigns from Rolex to AP. What made each one work, and the strategies your store can steal today.

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Showing 12 of 94 articles