Free Software for Jewelers
Software Built for Jewelry Retailers
We build the tools that jewelry retailers actually need. Lead generation, inventory tracking, marketing attribution. Each one solves a real problem, works out of the box, and doesn't require a six-month implementation.
Explore Our ToolsOur Tools
Three Tools. Three Problems Solved.
Lead Generation
Ring Builder
A free ring builder you embed on your jewelry website. Customers pick their metal, stone, and setting. AI generates a photorealistic render. You get their name, email, phone, budget, and the ring image. 20 leads per month, no credit card.
Try It FreeInventory Tracking
Serial Manager
A Shopify app for serialized inventory. Assign serial numbers during fulfillment, track warranties, prevent fraud, and manage bulk imports. Built for jewelers who sell pieces with unique identifiers and need clean records without spreadsheets.
Learn MoreMarketing Attribution
Felix Attribution
Track online ads to in-store sales. Device fingerprinting connects a walk-in purchase to the exact Google or Meta ad that drove it. Prove ROAS on foot traffic when cookies and last-click attribution fall short.
Learn MoreWhy a Marketing Agency Builds Software
We run paid ads, SEO, and web development for jewelry retailers every day. That means we see the same problems over and over. A jeweler who can't track which ad drove a walk-in sale. A Shopify store with no way to manage serial numbers. A website that collects "contact us" submissions from people who never pick up the phone.
When the same gap shows up across enough clients, we build a tool to close it. Not a generic SaaS product repurposed for jewelry. Software designed from the start for retailers who sell high-value, one-of-a-kind pieces. Every tool we ship comes from a real problem we watched a real jeweler deal with.
You don't need to be an H&CO client to use them. The Ring Builder is free. Serial Manager is a standalone Shopify app. Felix Attribution works with any ad account. Use one, use all three, or just browse. No sales pitch required.
What All Our Tools Have in Common
Built for Jewelry
Not repurposed from another industry. Every feature, field, and workflow is designed for retailers who sell rings, watches, and fine jewelry.
Your Data Stays Yours
No shared marketplaces, no lead reselling, no third-party access. Your customer data belongs to you. Export, integrate, or delete anytime.
Set Up in Minutes
No six-month onboarding. No consultant required. Each tool works out of the box with minimal setup, so you can start using it the same day.
Works With Your Stack
Shopify, WordPress, Squarespace, custom builds. Webhooks, CSV exports, CRM integrations. Our tools fit into what you already use.
Free or Affordable
The Ring Builder is completely free. Every other tool is priced for independent retailers, not enterprise budgets.
Actively Maintained
We use these tools with our own clients. They get updated regularly based on real feedback from working jewelers.
Have an idea for a tool? We build those.
If you run a jewelry business and there's software you wish existed, tell us about it. We're always looking for the next problem worth solving.