Privacy Policy for itshco.com
Effective Date: May 5 2025
Last Updated: May 5 2025

This Privacy Policy describes how H and Co. Inc. (“we,” “our,” or “us”) collects, uses, and shares personal information of users of this website, https://itshco.com (“Site”). We are committed to protecting your privacy and complying with applicable privacy laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and other applicable laws.

Who We Are
The controller of your personal information is:
H and Co. Inc.
Toronto, Ontario
Canada

You can contact us at [email protected] with any privacy-related inquiries.

1. Information We Collect

We may collect the following categories of personal information:

• Identifiers such as your name, email address (if provided), IP address, device identifiers, and cookie IDs.

• Internet or other electronic network activity information, including your browsing history, search history, interaction with our website or advertisements.

• Geolocation data inferred from your IP address (general location).

• Inferences drawn from other personal information to create a profile reflecting your preferences, characteristics, or behavior for advertising purposes.

• Audio, electronic, visual, or similar information, such as session recordings or heatmaps from Microsoft Clarity or similar tools.

• Any personal information you voluntarily provide when contacting us, filling out forms, or interacting with the Site.

We collect this information directly from you, automatically from your device through cookies and similar technologies, and from third-party advertising and analytics providers.

2. Use of Information

We use your personal information for the following purposes:

• To operate, maintain, and improve the Site.

• To understand how users interact with the Site and to analyze Site performance.

• To personalize your experience and deliver content and advertisements tailored to your interests.

• For marketing and advertising purposes, including creating advertising audiences, profiling for advertising, and remarketing across platforms such as Facebook, Google, and programmatic advertising networks.

• To detect, prevent, and respond to fraud, security risks, or technical issues.

• To comply with legal obligations and enforce our terms and policies.

We process personal information on the following legal bases:

• Consent (for non-essential cookies and tracking where legally required).

• Legitimate interests (for analytics, advertising, and personalization outside of jurisdictions requiring consent).

• Compliance with legal obligations.

• Performance of a contract if you request services from us.

3. Sharing and Disclosure of Information

We may disclose personal information to:

• Service providers and contractors who assist with website hosting, data analytics, email delivery, advertising, and related services.

• Advertising partners (including Meta/Facebook, Google, and programmatic networks) to facilitate targeted advertising, remarketing, and audience creation.

• Government authorities or law enforcement if required by law or to protect our rights.

• Successors or assigns in the event of a merger, sale, or other business transfer.

We share personal information for cross-context behavioral advertising and targeted advertising. Under the definitions of the CCPA/CPRA, this may constitute a “sale” or “sharing” of personal information.

4. Data Storage and International Transfers

We store and process your personal information in Canada and the United States. If you are located outside these countries, your information may be transferred to, stored, and processed in countries that may not provide the same level of data protection as your jurisdiction. By using the Site, you consent to such transfers.

Our analytics servers are located both in Toronto, Ontario, and in the United States.

5. Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar tracking technologies to collect personal information for the purposes described in this Privacy Policy. These may include:

• Necessary cookies for Site functionality.

• Analytics cookies (including Google Analytics 4, Matomo, Microsoft Clarity).

• Advertising cookies and pixels (including Meta Pixel, server-side tracking tools, and programmatic tags).

We also use server-side tracking to send data directly from our servers to advertising and analytics platforms.

You can manage your cookie preferences via our cookie banner, browser settings, and opt-out tools such as the Google Analytics opt-out browser add-on, Matomo opt-out mechanisms, and industry opt-outs (e.g., NAI, DAA). We honor Global Privacy Control signals where applicable.

6. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you.

• Request deletion of your personal information.

• Correct inaccurate personal information.

• Opt out of sales or sharing of your personal information.

• Withdraw consent where processing is based on consent.

• Object to or restrict certain types of processing.

To exercise your rights, please contact us at [email protected]. We may need to verify your identity before processing your request.

California residents may use the opt-out link available on the Site to opt out of the sale or sharing of personal information.

7. Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Security

We implement reasonable security measures to protect personal information under our control. However, no method of transmission or storage is 100% secure.

9. Third-Party Links

The Site may contain links to third-party websites or services. We are not responsible for the privacy practices of such third parties.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, you may contact us at:
[email protected]