Jewelry Marketing Agency
Your Ad Spend Should End at the Register
We run the full operation for jewelry and watch retailers, strategy, ads, creative, SEO, and web, so every dollar you spend generates real revenue. Online, in-store, or both. And we prove it.
Trusted by retailers across North America
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How We Work
Full-service, and we prove every dollar of it.
The Operation
Full-Service. Full Proof.
Strategy, paid media, creative, SEO, web development. We run it all for luxury retailers and track every dollar to a real outcome — online checkout, phone call, or showroom visit. No piecemeal vendors. No guessing what worked.
The Proof
Then We Show You What It Did
CRM integration, appointment tracking, e-commerce attribution, geo-fencing. Every campaign tied to actual sales. You check it against your own records.
Access
You Talk to Us
Senior strategists run your account. The person who builds the plan is the person you call on Tuesday.
Patience
Built for the Considered Purchase
High-ticket buyers research for weeks, compare, come back. We stay in front of them until they're ready.
Register Receipts, Not Dashboards
Most Jewelry Agencies Report Clicks. You Need Sales.
A dashboard full of impressions never sold a diamond. We connect every campaign to the register, call tracking, server-side attribution, CRM integration, and offline conversion imports that tie the ad your customer clicked Monday to the piece they walked out with Saturday.
The Gray-Market Problem
Your Buyer Is Price-Checking You on Their Phone, In Your Store
Every serious buyer walks in with a tab already open to a gray-market dealer. The fight is not price, it is trust, warranty, and the experience of buying from an authorized dealer. We build campaigns that sell all three, so you never have to discount to win.
The Long Research Arc
An Engagement Ring Buyer Shops for Three Months. A Watch Collector for Six.
Nobody buys a $12,000 watch on impulse. We build retargeting, email nurture, and review programs that keep your store in front of buyers across the entire research window, then turn every closed sale into the relationship that brings them back.
What We Do
Full-Stack Marketing. One Team.
Found First. Found Often.
Search Engine Optimization
We get you found on Google, in your city and beyond. Consistent, compounding traffic from buyers actively looking for what you sell.
Cited by AI. Chosen by Buyers.
Generative Engine Optimization
We optimize your brand for AI search engines, ChatGPT, Perplexity, and Google AI Overviews, so you show up where the next generation of buyers is looking.
Scroll to Sale.
Paid Social Media
We create the content, run the ads, and manage the channels. Your social presence becomes a pipeline for online sales, showroom visits, and phone inquiries.
Every Dollar Tracked.
Paid Advertising
We build and manage ad campaigns that put your inventory in front of high-net-worth buyers the moment they're searching. Every campaign tied to a result.
Your First Impression. Your Closing Tool.
Web Design & Development
We build sites that work as hard as your sales team. Designed to convert browsers into buyers, whether they check out online or book a visit.
Why H&CO
What Makes This Agency Different
6+ Year Average Client Retention
Our average client has been with us for over six years. We keep clients because we produce results they can verify against their own books, not because of long contracts.
100% USA-Based Team
No outsourcing. No offshore teams. Every strategist, designer, and developer working on your account is in the United States. You talk to the people doing the work.
AI-Native Agency
We use AI across every discipline to deliver more output with less overhead and build personalized campaigns that were not feasible three years ago. The savings go into your results, not our margins.
Industries We Serve
Built for Jewelry & Watch Retail
Jewelry & Watch Retailers
Marketing for authorized dealers and multi-brand retailers.
Custom Jewelers
Marketing for independent jewelers who design one-of-a-kind pieces.
Jewelry Brands
Marketing for jewelry brands building DTC and wholesale demand.
Jewelry Wholesalers
Digital marketing and tech for wholesalers selling to the trade.
Case Studies
Selected Works
#1 for Branded Search
iAm21 Entertainment
Fixing iAm21 Entertainment's Branded Search Visibility
Read Case Study$0 to Millions Online
Alex Moss NY
From Custom Jeweler to Global Luxury Brand: The Alex Moss NY Story
Read Case StudyPhone Orders to US Expansion
Shiny Jewellers
Streamlining Shiny Jewellers’ Wholesale Ordering System
Read Case Study700 to 12K Visitors
L'ORO Jewellery
Turning a Luxury Retail Website into a Sales Engine for L’ORO Jewellery
Read Case Study
“Most agencies show you a dashboard. We show you which campaigns put people in your store, which ads drove online sales, and which dollars were wasted.”
If you can't tie it to the register, it didn't work.
Hagop Imasdounian, Founder
We Tracked 31,731 Ads Across 101 Luxury Retailers
Every month, we scrape Google Ads Transparency Center and Meta Ad Library for 101 luxury watch and jewelry retailers across the US and Canada. Which platforms perform, what creative works, where most retailers waste budget. The largest independent ad intelligence report in the industry. Updated monthly.
THE PLAYBOOK
Latest Insights
A year of real jewelry ad performance from a jewelry account we manage. The formats, placements, and creative that won, and what wasted spend.
A year of real Search Console data from across the jewelry and watch accounts we manage, and what it shows about how your buyers actually find you.
Google quotes up to $13 a click for jewelry and watch terms. In the lanes we run, well-built accounts pay a third to half. A first-party CPC benchmark.