For Jewelry & Watch Retailers
The Jewelry Marketing Agency That Scales Brands to Millions
We run the whole operation for jewelry and watch businesses, ads, SEO, web, AI, and creative, and we prove what every dollar produced. Online revenue, store traffic, or both.
Trusted by retailers across North America
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The Proof
We've done this before.
Online Sales
$0 → $10M+
For jewelry brands and authorized retailers, more than once.
DTC Orders
$0 → $1M+
Direct-to-consumer orders for independent jewelers.
Ad Research
50,000+
Jewelry and watch ads analyzed.
Ad Spend
$20M+
Managed, with $200M+ in spend audited.
How We Work
Full-service, and we prove every dollar of it.
The Operation
Full-Service. Full Proof.
Strategy, paid media, creative, SEO, web development. We run it all for luxury retailers and track every dollar to a real outcome — online checkout, phone call, or showroom visit. No piecemeal vendors. No guessing what worked.
The Proof
Then We Show You What It Did
CRM integration, appointment tracking, e-commerce attribution, geo-fencing. Every campaign tied to actual sales. You check it against your own records.
Access
You Talk to Us
Senior strategists run your account. The person who builds the plan is the person you call on Tuesday.
Patience
Built for the Considered Purchase
High-ticket buyers research for weeks, compare, come back. We stay in front of them until they're ready.
The Attribution Moat
We connect your ad spend to your register.
The hard part in jewelry isn't running ads. It's knowing which one brought someone into the showroom three weeks later, then closed over a glass of scotch. Our attribution platform ties an Instagram tap or a Google click to the actual sale, online or in person. It pushes past Safari's cookie limits, matches in-store email captures back to the original click, and dedupes revenue across Google and Meta, so the ROAS you see is the ROAS you got.
The Gray-Market Problem
Your Buyer Is Price-Checking You on Their Phone, In Your Store
Every serious buyer walks in with a tab already open to a gray-market dealer. The fight is not price, it is trust, warranty, and the experience of buying from an authorized dealer. We build campaigns that sell all three, so you never have to discount to win.
The Long Research Arc
An Engagement Ring Buyer Shops for Three Months. A Watch Collector for Six.
Nobody buys a $12,000 watch on impulse. We build retargeting, email nurture, and review programs that keep your store in front of buyers across the entire research window, then turn every closed sale into the relationship that brings them back.
What We Do
Full-Stack Marketing. One Team.
Every Dollar Tracked.
Jewelry Advertising
Google, Meta, Pinterest, and programmatic, every dollar tracked to a call, a visit, or a sale.
Found by Buyers.
Jewelry SEO
Get found by buyers searching for what you sell, and outrank the grey market for your own brands.
Cited by AI.
AI SEO
Show up when buyers ask ChatGPT, Perplexity, and Google AI where to buy.
Built to Sell.
Jewelry Website Design
Sites built from real ad data to sell high-ticket pieces, not just to look good.
Supervised by Seniors.
AI for Jewelers
Product imagery at catalog scale, clienteling, and back-office automation, supervised by a senior team.
Why H&CO
What Makes This Agency Different
6+ Year Average Client Retention
Our average client has been with us for over six years. We keep clients because we produce results they can verify against their own books, not because of long contracts.
100% USA-Based Team
No outsourcing. No offshore teams. Every strategist, designer, and developer working on your account is in the United States. You talk to the people doing the work.
AI-Native Agency
We use AI across every discipline to deliver more output with less overhead and build personalized campaigns that were not feasible three years ago. The savings go into your results, not our margins.
Who We Serve
If You Sell Jewelry or Watches, We've Run This Play Before
Jewelry & Watch Retailers
Authorized dealers carrying Omega, Rolex, Patek Philippe, Chopard, and Messika, plus multi-brand jewelry and watch retailers.
Jewelry Manufacturers
B2B demand generation and operational technology for jewelry manufacturers and wholesalers.
Jewelry Brands
DTC and wholesale brand marketing for jewelry brands, including custom and own-brand jewelers.
Case Studies
Selected Works
#1 for Branded Search
iAm21 Entertainment
Fixing iAm21 Entertainment's Branded Search Visibility
Read Case Study$0 to Millions Online
Alex Moss NY
From Custom Jeweler to Global Luxury Brand: The Alex Moss NY Story
Read Case StudyPhone Orders to US Expansion
Shiny Jewellers
Streamlining Shiny Jewellers’ Wholesale Ordering System
Read Case Study700 to 12K Visitors
L'ORO Jewellery
Turning a Luxury Retail Website into a Sales Engine for L’ORO Jewellery
Read Case Study
“Most agencies show you a dashboard. We show you which campaigns put people in your store, which ads drove online sales, and which dollars were wasted.”
If you can't tie it to the register, it didn't work.
Hagop Imasdounian, Founder
We track 31,731 jewelry and watch ads across 101 retailers every month, the largest independent ad study in the industry.
Read the reportTHE PLAYBOOK
Latest Insights
A year of real jewelry ad performance from a jewelry account we manage. The formats, placements, and creative that won, and what wasted spend.
A year of real Search Console data from across the jewelry and watch accounts we manage, and what it shows about how your buyers actually find you.
Google quotes up to $13 a click for jewelry and watch terms. In the lanes we run, well-built accounts pay a third to half. A first-party CPC benchmark.