A round diamond solitaire held above deep-green velvet

The marketing agency built for jewelers.

We do jewelry marketing for jewelry and watch retailers, brands, custom jewelers and manufacturers. We make the ads, run your search, build your website and send your email, then follow each one to what it sold, online and at your counter.

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We’re a Google Partner, and jewelry and watches are what we do all day.

The numbers behind our jewelry marketing.

$20M+

Ad spend managed

collectively, by our team

$10,000+

Single orders from Meta ads

many times over, for our clients

100,000s

Jewelry shoppers targeted each month

across every kind of jewelry business

35-40%

More conversions

after we build a client’s website

We run your marketing, and we know how jewelry sells.

We’ve worked with stores, the brands in their cases, manufacturers and custom jewelers, so your plan starts from how your pieces actually get bought. Our team runs every channel as one plan, and one portal shows you what it sold, online and at the counter.

Be easy for AI assistants to find and quoteBuyers ask ChatGPT, Gemini and Perplexity which jeweler to visit or where to buy a watch. We check whether your business comes up, then fix what those engines read about you: your site, your listings and your profile. Nobody can promise a mention, so we record what each engine says over time.Get found on Google and BingBuyers search for the brands, pieces and services you offer, usually with a city attached. We work on your website, listings and search content so they find you on Google and Bing, then follow those visits to what they bought, online and in store.Build your websiteA buyer finds the ring at 11 at night and wants to see it Saturday. Your site should sell it or book that visit on the spot. We build Shopify, WordPress and custom websites around your store or brand, with stock, payments and customer follow-up connected.Run your paid advertisingWe run Google, Meta (Facebook and Instagram), YouTube, Bing and ChatGPT ads. We choose the channels, make the ads and move the budget toward the inquiries and sales your own records show, instead of the ones the platforms claim.Show your store and your pieces on socialWe plan, film, edit and publish content that shows your store, your pieces, your people and the work behind them. Your name stays recognizable from one post to the next, and your team can film with our guidance when that suits you.Answer every inquiry and remember every clientClienteling for jewelry and watch stores, set up in the customer records and email you already use. The 9pm website inquiry gets answered that night, the anniversary gets remembered, and order and repair updates go out from your POS, each message in your store’s voice and read by a person first.Stay in touch after the visitA buyer who looked at a piece last month should hear about it again. We connect Klaviyo and Zoho to plan launches, event invitations and follow-up around what each customer showed interest in, and the attribution view shows where each email sat on the path to a sale.

OROSERGIO marquise diamond engagement ring and wedding band

We’ve been on every side of the jewelry counter.

We work with jewelry retailers, brands, wholesalers, manufacturers, custom jewelers and bench jewelers. Our people have worked on the bench and behind the cash, and we walk the trade shows. We’ve sat with the brand that wants its pieces promoted and the store that wants its own name promoted, so we know what each one will say yes to. Across our clients, the median buyer visits the website 4 times before buying in the store, and your plan covers every week in between. Read how our jewelry marketing agency works

See how much of your showroom revenue your marketing brought in.

Google can see an online order, and it has no idea what happened at your counter on Saturday. We connect your ad accounts and website to the system that records your sales, then match each sale we can see to the ad, search or email before it. How it matches, and what it can’t, is on the sales tracking page.

See how our marketing attribution works →

Ads we ran and websites we built for jewelers.

The top row shows client ads exactly as they ran on Google, Meta and YouTube. The second row shows pages from client websites we designed and built.

Bracelets — Handcrafted in New York City. — Meta · Feed

Pendants — Handcrafted in New York City. — Meta · Feed

Find the page written for how you sell jewelry and watches.

We make ads from your pieces for people shopping for jewelry.

We run your ads on Google, Meta and YouTube, aimed at people shopping for jewelry and watches near your store or online. Our clients have taken single orders of $10,000+ from Meta ads, many times over.

Scroll to watch the ad come together

See how we run paid advertising →

A shopper in a jewelry store asks ChatGPT where to buy an engagement ring, and the answer names the store

Buyers ask ChatGPT which jeweler to visit. We find out if it names you.

Buyers now ask ChatGPT, Gemini and Perplexity which jeweler to visit and where to buy a watch. We built software that asks those assistants your buyers’ questions every week and records whether your store comes up and what gets said about it, so you know where you stand before we change anything.

Then we fix what the assistants read: your website, your Google profile and your listings. Nobody can promise you a mention, and we won’t. See how AI search works

What it looks like when the marketing works.

L’ORO is a multi-brand jewelry and watch retailer with Omega, Chopard and IWC boutiques. We moved its website from WooCommerce to Shopify in October 2026, connected it to Zoho CRM and gave every store and boutique its own place on it. We also run its ads, SEO and email.

100,000+: luxury jewelry and watch shoppers reached by our ads every month

View the L'ORO Jewellery project

Alex Moss New York is a jewelry brand with its own showroom, and our client for 8 years. We consulted on the business, built its website on Shopify, run its Google and Meta ads and its email, and helped grow its Instagram from zero to hundreds of thousands of followers.

+35%: more conversions

View the Alex Moss NY project

Shiny Jewellers runs several jewelry brands under one roof. We built the B2B ordering and management platform it runs on, from shared carts, gold-based pricing and backorders to FedEx tracking and a dealer API, and we shoot its jewelry photography.

View the Shiny Jewellers project

OROSERGIO is a custom jewelry studio and manufacturer. We repositioned its message, designed and built its website, set up Zoho CRM with online booking, and run its SEO and Google Ads.

View the OROSERGIO project