$0 to Millions Online
Alex Moss NY
Custom e-commerce, collection launches, and paid social for a jeweler that grew into a global brand.
Explore the work$10M+
Online sales
for jewelry brands and authorized retailers, more than once
Jewelry is your business.
Marketing it is ours.
We’re a specialist marketing agency for jewelry and watch businesses. We bring knowledge of the trade to your advertising, website, and customer follow-up, helping you attract more buyers and grow sales online and in-store.
Results
$1M+
Direct online orders
for independent jewelers
50,000+
Ads analyzed
jewelry & watch creative, studied and ranked
$20M+
Ad spend managed
across jewelry & watch accounts
It helps to know what you’re looking at.
The details matter in this trade. We bring jewelry and watch knowledge to the decisions behind your marketing and website.
Creative accuracy. AI can change a stone or setting between images. We work to preserve the actual piece, with checks against the original photography.
Selling jewelry online. We help your team work with fraud checks and the decisions around higher-value orders.
Knowing the market. Product, advertising, and design research inform what we recommend and what we test.
Your brand.
In front of the right people.
We put your brand in front of people shopping for jewelry and watches on Google, Meta and Pinterest. We know which ads in this category get looked at twice, because we have studied 50,000 of them.
Google Ads PartnerScroll to see it unfold
The work.
In their world.
Alex Moss NY’s first online sales, a wholesale ordering portal for Shiny Jewellers, and search for an authorized watch retailer.
The websites and campaigns behind each one.
700 to 12K Visitors
L'ORO Jewellery
A luxury retail website and search partnership that connects buyers with the collections and showroom.
Explore the workPhone Orders to US Expansion
Shiny Jewellers
A private wholesale store that makes collections, pricing, and repeat ordering easier for trade buyers.
Explore the workOne person plans all of it.
Help people discover your business, choose a piece, and come back for the next occasion. We bring your advertising, website, search, and customer follow-up together around how you sell.
Paid advertisingGoogle, Meta and Pinterest, tracked to what sold.Google search (SEO)The pages buyers find when they compare you.AI search visibilityThe same job as SEO, with more of your site read by the systems answering the question.Website design & developmentBuilt to sell, online or by appointment.Marketing automationThe 9pm inquiry is on your calendar by morning.
You closed at
the counter.
See what helped
bring them in.
We connect your ad accounts, your website and your customer records to your sales, online and at the register. You see what happened before each purchase, including the conversation in your showroom. Where a sale cannot be matched, we say so instead of guessing.
Our commitment to transparency
You shouldn’t have to wait for a report.
We agree on the measures of success from the start. Our own reporting software gives you access to your results and the work underway whenever you want to look.
When we review performance together, we’re looking at the same information you can already see.
In our clients’ words.
“They jumpstarted our online business.”
Tamara, Communications Manager - Digital & Client Care, L'ORO Jewellery
L’O
L’ORO JewelleryClient creative
A closer look at IWC.
The details deserve a moment.
Example ad layout using client creative. The research is anonymized.
See how jewelers like you advertise.
Explore jewelry and watch advertising by store size, business type, and platform. See what the trade is running and saying, and bring a little more context to your next decision.
A few things,
before we talk.
What jewelers ask before they call.
Who do you work with?
Jewelry brands, watch brands, wholesalers, authorized retailers, custom jewelers, manufacturers and pre-owned watch sellers. If you have paid an agency before and never found out what the money sold, that is the conversation we are used to having.
How can I see what is happening with my marketing?
We agree on the measures of success at the start. Your client portal brings search and AI visibility, tasks, sales reporting, and website availability together. You can open it whenever you want to look. Our reviews use the same information you can see, and we explain what the numbers mean and where information is incomplete.
How much does it cost?
It depends on what you sell, how many locations you have and what needs doing. We do not publish fees. We agree the work and the price before anything starts, and ad spend and platform costs are separate and explained up front. Paid advertising starts at $5,000 a month in ad spend.
How long before we see progress?
Ads bring visits within a couple of weeks of going live. Search takes months, and we say so on the first call. Sales depend on your offer and on how long your customers take to decide, so we do not forecast a first-sale date. We set milestones and review inquiries and recorded sales as we go.