Event Tracking Secrets: How Small Businesses Can Double Their ROI Without Breaking the Bank
Website event tracking is like having a smart security camera system for your online store. While basic analytics tell you how many people visited your site, event tracking reveals the full story: which products they viewed, what they added to cart, and where they hesitated before buying or leaving. This insight helps you spot opportunities, optimize your marketing spend, and find more customers like your best buyers. By focusing on quality over quantity and starting with essential metrics, even small businesses can use event tracking to double their ROI without getting lost in technical complexity.