H&COStart a conversation
H&CO

Exclusively jewelry & watches.
Every detail considered.

Start a conversation

Marketing for jewelry
and watch businesses.

We help jewelry brands, watch brands and retailers attract customers, build trust and grow sales online and in store.

Alex Moss NYL'ORO JewellerySTYX GoldOROSERGIOJewelOpsCarat & CaliberShiny Jewellers

We’ve done this before.

$10M+
Online sales
for jewelry brands and authorized retailers — more than once
$1M+
Direct online orders
for independent jewelers
50,000+
Ads analyzed
jewelry & watch creative, studied and ranked
$20M+
Ad spend managed
across jewelry & watch accounts

Your brand.
In front of the right people.

We put your brand in front of people shopping for jewelry and watches, across Google, Meta, and Pinterest.

GoogleGoogle Ads Partner

Scroll to see it unfold

Instagram ad concept Alex Moss NY

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The work.
In their world.

From Alex Moss NY’s first online sales to wholesale ordering and luxury retail.
Explore the websites and campaigns behind the results.

All projects
The Alex Moss New York SoHo flagship, with lit display cases and the monogram on black marble

Case studies

$0 to Millions Online

Alex Moss NY

Custom e-commerce, collection launches, and paid social for a jeweler that grew into a global luxury brand.

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Phone Orders to US Expansion

Shiny Jewellers

A private wholesale store that makes collections, pricing, and repeat ordering easier for trade buyers.

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H&CO client reel preview
H&CO / Our clients, in motionExplore our work

Jewelry and watches.
An industry we know.

Our experience spans jewelry brands, watch businesses, wholesalers and retailers. We understand the different ways you sell, from a wholesale order to a collection launch or a showroom appointment.

That knowledge shapes your marketing from the start. Meet the people behind the work

6+ yrs

Avg. client retention
Our approach

You closed at
the counter.
See what helped
bring them in.

Bring available advertising, website and customer records together with your sales. See the steps before a purchase, including the conversations that happen in your showroom.

In our clients’ words.

H & CO Agency is a very good team and easy to work with. They jumpstarted our online business.

TamaraCommunications Manager - Digital & Client Care, L'ORO Jewellery

A few things,
before we talk.

What jewelers ask before they call.

Who do you work with?

Jewelry brands, watch brands, wholesalers, authorized retailers, custom jewelers, manufacturers and pre-owned watch sellers. We shape the work around your products, customers and how you sell.

Can you get us recommended in ChatGPT and Google's AI answers?

Yes. Buyers now ask ChatGPT, Perplexity and Google's AI Overviews which jeweler to trust. We structure your site, content and business listings so those answer engines can read, verify and cite you, and your client portal shows where you are being mentioned.

How much does it cost?

The scope depends on your goals, locations and the work needed. Service pages give relevant starting ranges. We agree on the work and price before starting, with advertising spend and ongoing platform costs explained separately.

How long before we see progress?

Advertising can begin bringing visits after launch; building search visibility takes longer. Sales depend on your offer, market and buying cycle. We set useful milestones and review inquiries and recorded sales as the work develops.

Do we need to know which service we want?

No. Tell us what you sell and what you want to improve. The first conversation helps us understand your priorities and recommend a sensible starting point. You do not need a technical brief.