What is SEO?
Search Engine Optimization (SEO) is the process of enhancing your website, both directly and indirectly, to improve its ranking on Google for specific keywords.
Why SEO?
SEO is one of the most effective marketing channels in terms of volume and efficacy because it targets people actively searching for a product you offer or a problem you can solve. so these people are essentially problem aware and in some cases solution aware and therefore are closer to buying.
When to Use SEO
SEO is most effective when there is substantial search volume for the keywords you’re targeting. Without this, you wont really benefit from your SEO efforts.
When not to use on SEO.
Typically search engine optimization is not effective when there is no search volume for the keyword.
This could be because people dont typically search for certain kinds of things online as they dont know to do so, or dont have a reason to break their existing expending habits/prefrences.
Get your website ranking on websites like Google, Bing, and other search engines. We use reliable, transparent and ethical SEO techniques to rank your business for keywords that will drive value sustainably.
We combine deep market insights, tailored content strategies, and technical SEO enhancements to attract high-quality traffic and maximize your e-commerce search engine ranking and sales.
We help enterprises achieve consistent, high-ranking visibility across multiple regions by unifying SEO strategies to tackle regional competition, diverse audience needs, and complex site structures.
We optimize your brand’s local visibility with targeted SEO strategies, helping you stand out in regional searches, attract nearby customers, and address local competition for sustainable growth.
We transform WordPress websites into powerful marketing tools, aligning SEO, design, and functionality to elevate search rankings, engage visitors, and drive measurable business growth.
Our one-time SEO audit provides a comprehensive roadmap for your website, identifying critical issues and actionable improvements to boost rankings, enhance user experience, and maximize traffic.
Frequently Asked Questions
Commonly asked questions, along with a few that might not be so commonly asked.
Yes SEO can improve website visibility resulting in an increase in traffic leads and purchases. However, it only works if there is search volume/intent for the product you have or service you provide.
Yes, absolutely! That’s why we design and develop websites from the ground up to rank well on Google. Website elements like resource usage, page load speed, and overall user experience directly impact SEO. For instance, a webpage overloaded with resources can slow down load times, leading to a poor user experience, which negatively affects search rankings. Additionally, choices about design elements and content placement are crucial factors that a search engine specialist should guide to ensure optimal SEO performance.
While we can’t guarantee rankings for specific keywords, our approach focuses on achieving steady, incremental gains toward high-value keywords. This way, you can see consistent progress, and we can demonstrate whether ranking improvements lead to increased revenue
Every business has unique strengths that set it apart. Rather than offering a blanket promise, we focus on showcasing what you do best. Our strategy involves creating targeted landing pages that attract your ideal audience and highlight your core services, driving meaningful engagement and sustainable rankings.
It depends on the competitiveness of the keywords we’ve ranked you for. For smaller clients, we offer a service where we set up a comprehensive SEO strategy and roadmap, giving you the framework to continue independently after we finish our work. We can then return 3-9 months later to reassess and make any necessary adjustments.
SEO combines a range of specialized skills, including web development, server management, public relations, copywriting, and content marketing, all of which contribute to successful rankings. Depending on the specific services needed and the competitiveness of your industry, our clients typically invest between $2,500 and $5,000 per month for our SEO services
It depends on the search volume for your target keywords and how well your product or service meets that demand. SEO can be an incredibly valuable traffic source because, when done correctly, it compounds over time, providing ongoing dividends as your visibility grows.
For some keywords if you were to purchase the same amount of traffic monthly, it would likely cost tens or hundred’s of thousands of dollars. So, using this comparison can help determine if SEO is a worthwhile investment for your business
Both SEO and paid search ads are essential in a balanced marketing strategy. SEO builds sustainable, long-term visibility, driving consistent and cost-effective traffic over time. Meanwhile, paid ads provide immediate visibility, capturing demand quickly and allowing you to test new keywords. Some keywords may be too competitive or costly to target solely through paid ads, making SEO a valuable complement. By combining both, you can achieve both immediate reach and long-term growth, amplifying your marketing impact and capturing high-value, high-intent users.
Get a better understanding of search engine optimization, how it works and what we can do to help.
While most reputable SEO agencies can perform a technical audit or create content for your website, our approach goes beyond the basics.
Our unique method is built on a simple yet powerful principle: if a user is searching for an answer, both they and Google want comprehensive, accurate information that addresses not only their initial question but also any related inquiries. We ensure your website consistently outranks your competition by optimizing the relevant aspects of your website from site speed, to site structure. we also expend the depth and breath of content , grounded in deep product or service knowledge.
This is why we focus on industries we have substantial experience in, ensuring that your website becomes a trusted resource in your field.
Capture demand, drive foot traffic, increase revenue online and in store.
Attract and capture demand, build brand awareness, and stand out from the competition.
Attract customers, build trust, and expand operations.
H & Co is a full-service digital marketing and website development agency, serving clients from Toronto to Los Angeles. We provide innovative marketing solutions and tailored strategies, helping businesses increase their online presence and achieve measurable growth.
