At H and Co, we approach SEO from a user-first perspective because search engines like Google prioritize delivering the most relevant and satisfying results for real people. Our audits focus on solving human problems first ensuring a seamless, engaging experience for your visitors.
Our proven strategies, paired with specific, actionable steps, tackle the key issues preventing your website from ranking higher on search engines.
Search Engine Optimization (SEO) is the process of enhancing your website, both directly and indirectly, to improve its ranking on Google for specific keywords.
SEO is most effective when your target keywords have a substantial search volume. These are typically for products and services where the customer is problem aware, and is looking for a solution.
Without this, you won’t benefit from your SEO efforts.
Search engine optimization is not effective when there is no search volume for your target keywords.
This could be because people don’t typically search for specific products or services online, as they either don’t know to do so or they have no reason to change their existing spending habits and preferences.
Get your website ranking on websites like Google, Bing, and other search engines. We use reliable, transparent and ethical SEO techniques to rank your business for keywords that will drive value sustainably.
We combine deep market insights, tailored content strategies, and technical SEO enhancements to attract high-quality traffic and maximize your e-commerce search engine ranking and sales.
We help enterprises achieve consistent, high-ranking visibility across multiple regions by unifying SEO strategies to tackle regional competition, diverse audience needs, and complex site structures.
Frequently Asked SEO Questions
Commonly asked questions, along with a few that might not be so commonly asked.
Yes SEO can improve website visibility resulting in an increase in traffic leads and purchases. However, it only works if there is search volume/intent for the product you have or service you provide.
Yes, absolutely! That’s why we design and develop websites from the ground up to rank well on Google. Website elements like resource usage, page load speed, and overall user experience directly impact SEO. For instance, a webpage overloaded with resources can slow down load times, leading to a poor user experience, which negatively affects search rankings. Additionally, choices about design elements and content placement are crucial factors that a search engine specialist should guide to ensure optimal SEO performance.
Depending on the business and the type of business you have, we may be able to guarantee an increase in rankings contact our SEO Agency to learn more.
Every business has unique strengths that set it apart. Rather than offering a blanket promise, we focus on showcasing what you do best. Our strategy involves creating targeted landing pages that attract your ideal audience and highlight your core services, driving meaningful engagement and sustainable rankings.
It depends on the competitiveness of the keywords we’ve ranked you for. For smaller clients, we offer a service where we set up a comprehensive SEO strategy and roadmap, giving you the framework to continue independently after we finish our work. We can then return 3-9 months later to reassess and make any necessary adjustments.
SEO combines a range of specialized skills, including web development, server management, public relations, copywriting, and content marketing, all of which contribute to successful rankings. Depending on the specific services needed and the competitiveness of your industry, our clients typically invest between $2,500 and $5,000 per month for our SEO services
It depends on the search volume for your target keywords and how well your product or service meets that demand. SEO can be an incredibly valuable traffic source because, when done correctly, it compounds over time, providing ongoing dividends as your visibility grows.
For some keywords if you were to purchase the same amount of traffic monthly, it would likely cost tens or hundred’s of thousands of dollars. So, using this comparison can help determine if SEO is a worthwhile investment for your business
Both SEO and paid search ads are essential in a balanced marketing strategy. SEO builds sustainable, long-term visibility, driving consistent and cost-effective traffic over time. Meanwhile, paid ads provide immediate visibility, capturing demand quickly and allowing you to test new keywords. Some keywords may be too competitive or costly to target solely through paid ads, making SEO a valuable complement. By combining both, you can achieve both immediate reach and long-term growth, amplifying your marketing impact and capturing high-value, high-intent users.
This is where the 15 years of experience in marketing and SEO culminates. Our different team members carefully audit your website to understand what’s working and what’s holding you back. We look at things like website, content, speed, infrastructure and a variety of both technical and non-technical aspects of your website
The next part to a successful SEO campaign comes down to understanding your business, your products and services and how you fit in the large larger market. We look at your direct and indirect competitors and from there, we compile a list of various keywords that we want to target.
We make the changes that we uncovered during the audit and research phases and implement the fixes that are preventing you from ranking.
This is where the research and strategy come in where we create, update and modify a series of pages to satisfy the query of the different audiences that are coming from the keywords we are targeting.
Link building is a fancy term for public relations. This is where we leverage our network of writers to create opportunities for them to highlight your business and your expertise, resulting in high-quality links going to your website, improving your websites authority.
Now based on the changes that we’ve made to your website we measure how the changes we’ve made affected your ranking, and more importantly, your traffic and sales from there we recycle the same process to identify other changes we need to make, or other keywords we need to target.
We work with a variety of different businesses within the following industries.
Attract and capture demand, build brand awareness, and stand out from the competition.
H & Co is a full-service digital marketing and website development agency, serving clients from Toronto to Los Angeles. We provide innovative marketing solutions and tailored strategies, helping businesses increase their online presence and achieve measurable growth.
Toronto: 251 Consumers Road
Toronto ON M2J 4R3
Los Angeles: 6171 W Century Blvd
350 B, Los Angeles, CA 90045
