E-commerce SEO services are designed to help increase traffic and online purchases. We go beyond basic SEO to deliver results that matter—more sales and traffic.
We’ve helped luxury e-commerce brands sell 10’s of millions online in competitive industries using our E-commerce SEO strategies.
SEO could be one of your most profitable marketing channels—provided there’s existing search demand for your product or the problem you solve. After all, there’s no better lead than someone actively looking for exactly what you offer.
That’s where we come in. Our team is made up of experts with the diverse skills needed to help your website rank in 2025 and beyond, including server caching, web development, server management, and web tracking. We call on these specialists to implement sustainable solutions that optimize your site and get it ranking for the right keywords. Plus, we create content that not only ranks well but also converts—ensuring it’s written with your customers in mind, not just for search engines.
For e-commerce retailers, having the right data at your fingertips is crucial. Whether it’s web analytics data, marketing channel data, or tracking how users navigate your site. Capturing and pulling all these data sources into a set of platforms helps you make smarter marketing and business decisions.
An e-commerce website not only generates sales 24/7, even when your physical store is closed, but also captures leads for your sales team and in-store staff. Additionally, it helps you expand beyond the geographic limitations of a local business, reaching customers anywhere. We specialize in integrating both offline and online sales into unified marketing and analytics platforms, enabling better decision-making for search engine optimization (SEO).
We optimize your business by answering questions Google asks, revealing them to your consumer, and prioritizing functionality. With our SEO service comes the following:
Choosing the right keywords can make or break your SEO efforts. Targeting keywords that no one is searching for? That’s a dead end. The key is finding not only the keywords to avoid but the ones that will actually bring you traffic. It’s all about striking a balance between relevance, audience size, targetability, and other important factors. This process can also reveal new product categories and collections to go after, giving your business fresh opportunities to grow.
audit and fix the following
With the changes now in place, we’ll be tracking how they affect our target keywords in the coming weeks. From there, we can evaluate the results and decide if any further tweaks are needed and what they should be.
For any keywords we’ve identified that your existing pages can’t effectively target, we will create content specifically designed to go after those keywords. This could include anything from written blogs to resource pages and even new category pages.
In addition to on-page efforts, off-page SEO is equally critical. Building high-quality backlinks to your website is an essential strategy for improving your search rankings and domain authority. We focus on creating authoritative content and establishing relationships with reputable websites to earn valuable links that drive both traffic and credibility to your site.
What is E-commerce SEO?
E-commerce SEO is the process of optimizing online stores to improve their visibility in search engine results, specifically for product and category pages. It helps attract customers who are actively searching for products.
How is it different from regular SEO?
Unlike general SEO, which focuses on content or service-based websites, e-commerce SEO targets product listings, optimizing factors like product descriptions, images, and structured data to improve search rankings and increase conversions.
The cost of SEO varies based on factors like the number of products, targeted keywords, and the current state of your website’s optimization. Typically, clients invest between $2,000 and $5,000 per month, depending on the expertise required—ranging from system admins and SEO specialists to developers and copywriters—all working to boost your rankings and drive more traffic.
H & Co is a full-service digital marketing and website development agency, serving clients from Toronto to Los Angeles. We provide innovative marketing solutions and tailored strategies, helping businesses increase their online presence and achieve measurable growth.