Since 1937, Paloma Blanca has been a cornerstone in the bridal gown and evening wear industry. From Toronto’s Spadina Avenue, the brand has grown into an internationally recognized name in bridal fashion. Paloma Blanca’s sister brand, Mikaella Bridals, shares the same dedication to craftsmanship and elegance. However, with two distinct identities, managing their digital presence became increasingly complex.
Paloma Blanca approached H&Co. with a unique request: they wanted a modern, clean website design that not only revitalized their brand but also seamlessly integrated their sister brand, Mikaella Bridals. The goal was to create a unified yet distinct digital presence for both brands, maintaining their individual identities while leveraging their shared audience. Key concerns included:
We began by understanding how Paloma Blanca and Mikaella Bridals connect with their shared audience. From there, we mapped a unified website structure that allowed users to move seamlessly between both brands while preserving their unique identities.
Design, UX, and SEO were developed together—not in silos—ensuring the site was not only beautiful but discoverable, fast, and easy to use. Every element was crafted to elevate the user experience, improve search visibility, and support long-term growth.
This wasn’t just a redesign—it was a strategic transformation of how the brand engages with modern brides online.
H&Co. designed and developed a catalogue-based e-commerce website that brought both brands—Paloma Blanca and Mikaella Bridals—together under one domain, while preserving their individual identities. The result was a seamless digital experience where users could effortlessly explore both collections without confusion or compromise.
To deepen engagement and showcase the emotional connection behind each gown, we introduced a “Real Brides” feature. This allowed users to view real customer photos linked directly to the gowns they were browsing, adding authenticity and helping future brides envision their own experience.
At the core of the project was a focus on performance and discoverability. We restructured the site architecture, refined the navigation, and optimized metadata—ensuring the website not only looked beautiful but also performed exceptionally in search and delivered a frictionless user experience.
The impact of the new website design was immediate and measurable:
H & Co is a full-service digital marketing and website development agency, serving clients from Toronto to Los Angeles. We provide innovative marketing solutions and tailored strategies, helping businesses increase their online presence and achieve measurable growth.
Toronto: 251 Consumers Road
Toronto ON M2J 4R3
Los Angeles: 6171 W Century Blvd
350 B, Los Angeles, CA 90045
