SEO isn’t just about rankings—it’s about growth. We deliver holistic strategies and granular optimizations that drive real ROI on all levels. From technical SEO and content strategy to link building and PR, we ensure your brand is not only found, it’s chosen.
We focus on sustainable SEO strategies that stand the test of time—some of the service and business websites we optimized over a decade ago still rank today. From site architecture and on-page structure to technical audits and content strategy, we lay a foundation built for scalable, long-term growth. Our approach helps you rise above the noise, stay visible in competitive search results, and turn organic traffic into real business outcomes for years to come.
From technical health and content structure to internal linking and search intent, every layer of optimization is aligned to support sustainable growth, stronger visibility, and results that compound over time.
We focus on earning trust—both from Google and from your customers. The result is authentic, durable growth rooted in relevance, quality, and experience.
Whether you’re aiming to generate leads, increase visibility in a specific market, or drive long-term growth, we reverse-engineer the path to get you there—focused, efficient, and aligned with what actually moves the needle.
We optimize your site so it’s easily understood by these systems—improving how your content is interpreted, ranked, and recommended across evolving search experiences like LLM’s or traditional search engines.
SEO is one of the most effective marketing channels regarding volume and efficacy because it targets people actively searching for a product you offer or a problem you can solve. so these people are problem-aware and, in some cases, solution-aware and, therefore, are closer to buying.
SEO is most effective when your target keywords have a substantial search volume. These are typically for products and services where the customer is problem aware, and is looking for a solution.
Without this, you won’t benefit from your SEO efforts.
Search engine optimization is not effective when there is no search volume for your target keywords.
This could be because people don’t typically search for specific products or services online, as they either don’t know to do so or they have no reason to change their existing spending habits and preferences.
The SEO Services
Get your service-based or brick-and-mortar business found online—and turn that visibility into real leads, bookings, and in-store purchases.
Maximize your website’s potential with our expert ecomm SEO that optimizes product pages, improves site structure, and drives targeted traffic to increase conversions and revenue.
Our team leverages 15 years of experience to perform a detailed audit, identifying strengths and barriers in your site’s speed, content, infrastructure, and both technical and non-technical aspects.
We then analyze your business, competitors, and market to create a targeted keyword strategy aimed at reaching your ideal audience.
Based on your audit’s findings, we implement technical improvements from our audit to resolve issues preventing your site from ranking effectively.
Using insights from our research, we create and optimize content to align with user intent, improving engagement and rankings.
Through strategic PR, we secure high-quality backlinks to enhance your site’s authority and improve search rankings.
Finally, we A/B test, monitor changes, refine strategies, and continually optimize to drive sustained traffic, rankings, and sales growth.
Frequently Asked SEO Questions
Yes SEO can improve website visibility resulting in an increase in traffic leads and purchases. However, it only works if there is search volume/intent for the product you have or service you provide.
Yes, absolutely! That’s why we design and develop websites from the ground up to rank well on Google. Website elements like resource usage, page load speed, and overall user experience directly impact SEO. For instance, a webpage overloaded with resources can slow down load times, leading to a poor user experience, which negatively affects search rankings. Additionally, choices about design elements and content placement are crucial factors that a search engine specialist should guide to ensure optimal SEO performance.
Depending on the business and the type of business you have, we may be able to guarantee an increase in rankings contact our SEO Agency to learn more.
Every business has unique strengths that set it apart. Rather than offering a blanket promise, we focus on showcasing what you do best. Our strategy involves creating targeted landing pages that attract your ideal audience and highlight your core services, driving meaningful engagement and sustainable rankings.
It depends on the competitiveness of the keywords we’ve ranked you for. For smaller clients, we offer a service where we set up a comprehensive SEO strategy and roadmap, giving you the framework to continue independently after we finish our work. We can then return 3-9 months later to reassess and make any necessary adjustments.
SEO combines a range of specialized skills, including web development, server management, public relations, copywriting, and content marketing, all of which contribute to successful rankings. Depending on the specific services needed and the competitiveness of your industry, our clients typically invest between $2,500 and $5,000 per month for our SEO services
It depends on the search volume for your target keywords and how well your product or service meets that demand. SEO can be an incredibly valuable traffic source because, when done correctly, it compounds over time, providing ongoing dividends as your visibility grows.
For some keywords if you were to purchase the same amount of traffic monthly, it would likely cost tens or hundred’s of thousands of dollars. So, using this comparison can help determine if SEO is a worthwhile investment for your business
Both SEO and paid search ads are essential in a balanced marketing strategy. SEO builds sustainable, long-term visibility, driving consistent and cost-effective traffic over time. Meanwhile, paid ads provide immediate visibility, capturing demand quickly and allowing you to test new keywords. Some keywords may be too competitive or costly to target solely through paid ads, making SEO a valuable complement. By combining both, you can achieve both immediate reach and long-term growth, amplifying your marketing impact and capturing high-value, high-intent users.
H & Co is a full-service digital marketing and website development agency, serving clients from Toronto to Los Angeles. We provide innovative marketing solutions and tailored strategies, helping businesses increase their online presence and achieve measurable growth.
Toronto: 251 Consumers Road
Toronto ON M2J 4R3
Los Angeles: 6171 W Century Blvd
350 B, Los Angeles, CA 90045