Programmatic Advertising Agency

Get an enterprise-level PPC advertising agency without enterprise-level costs, commitments and headaches.

  • Full-service campaign management 
  • $0 management fee if we don’t deliver
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Unlock Precision and Scale with Programmatic Advertising*

Programmatic advertising enables brands to target the right customer across multiple channels—whether they’re browsing high-end publishers, streaming video content, or engaging on social media.

By leveraging real-time bidding and advanced audience segmentation, programmatic unlocks premium ad inventory that was once limited to direct deals, ensuring your brand appears in the most relevant and high-impact placements.

With precise geographic targeting, you can reach high-intent customers at a city, regional, or even hyper-local level—maximizing engagement and return on ad spend while ensuring your message resonates in the right market.

*It’s complicated, but we make it easy.

Let’s talk about it.

HOW SOCIAL MEDIA ADS WORK

Pay Per Click Marketing is effective 

Why use Paid Adverting

SEO is one of the most effective marketing channels regarding volume and efficacy because it targets people actively searching for a product you offer or a problem you can solve. so these people are problem-aware and, in some cases, solution-aware and, therefore, are closer to buying.

Where should i advertise ?

Search engine optimization is not effective when there is no search volume for your target keywords.
This could be because people don’t typically search for specific products or services online, as they either don’t know to do so or they have no reason to change their existing spending habits and preferences.

What kind of Paid Ads to use

SEO is most effective when your target keywords have a substantial search volume. These are typically for products and services where the customer is problem aware, and is looking for a solution.

Without this, you won’t benefit from your SEO efforts.

Close the Loop Between Online Ads and Offline Sales

Beyond Media Buying: We don’t just place ads – we optimize every aspect of your marketing, from tracking to creative execution. 

Full-Funnel Optimization: We align marketing efforts with sales outcomes, ensuring your campaigns are truly revenue-driven.

Proven ROI Growth: Clients have seen up to 300% higher ROAS after integrating offline conversion tracking and data-driven optimization. 

Hands-Off for You: We handle everything – tracking setup, creative development, data analysis, and campaign execution – so you can focus on running your business.

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How We Help You Win with Social Media Advertising

Identify the Most Effective Marketing Channels

Are you unsure whether Facebook, Instagram, LinkedIn, or TikTok is the best fit for your business? We analyze your industry, competitors, and past campaign data to determine which platforms will generate the highest ROI for your business.

  • Competitor Analysis: Learn where your competitors are investing and winning.

  • Audience Insights: Discover where your customers engage the most.

  • Cross-Channel Strategy: We build a data-backed roadmap to ensure your ad spend is optimized.

Offline Conversion Tracking & Data Integration

Most businesses focus on clicks and form fills – but what about actual sales? If your conversions happen offline (e.g., phone calls, in-store purchases, contracts signed), we track those interactions and feed that data back into Facebook, Instagram, LinkedIn, and TikTok ads.

  • Server-Side Event Tracking (e.g., Meta Conversions API) ensures no data is lost.
  • CRM & POS Integration ties ad clicks to actual revenue.
  • Machine Learning Optimization helps ad platforms find and target customers who actually buy.

Why does this matter? Without offline data, social media platforms optimize for surface-level engagement. With it, they learn who converts and get smarter at delivering ads to the right people

High-Performing Marketing Assets for Social Media

Even the best targeting won’t work without the right creative. We design high-impact social media ads and content that engage, convert, and reinforce your brand.

  • Video Ads & Motion Graphics to capture attention.
  • Ad Creatives Optimized for Each Platform (story ads, carousels, reels, feed posts).
  • Copy & Messaging Strategy tailored for your audience.
  • A/B Testing for Continuous Improvement.
More than just ads – we help you build a cohesive, high-performing social presence.

Post-Campaign Analysis & Continuous Optimization

We don’t just launch campaigns and hope for the best – we analyze, optimize, and refine based on real conversion data.

  • ROI & Attribution Analysis: See exactly which ads are generating real customers.

  • Budget Allocation Adjustments: Shift spend to what’s working.

  • Audience & Creative Refinements: Improve targeting and messaging based on performance.

Our goal is simple: Reduce wasted ad spend, increase high-quality leads, and help you scale.

Frequently Asked SEO Questions

Commonly asked questions, along with a few that might not be so commonly asked.

How do you determine which social media platform is best for my business?

We analyze your industry, audience, and competitors to identify where your ideal customers are most active and engaged. We also test and refine strategies based on performance data.

How does offline conversion tracking work?

We connect your CRM, POS, or booking system to ad platforms, allowing us to track which online ad clicks lead to actual offline purchases, calls, or in-store visits. This lets platforms optimize for real buyers, not just leads.

Do I need to provide creative assets, or do you handle that?

We can work with your existing assets or create new, high-performing visuals and videos optimized for each platform.

How soon can I expect to see results?

Most clients see improved targeting and better ad performance within 4-6 weeks as platforms learn from offline conversion data.

GROW WITH H & Co.

Who We Are

H & Co is a full-service digital marketing and website development agency, serving clients from Toronto to Los Angeles. We provide innovative marketing solutions and tailored strategies, helping businesses increase their online presence and achieve measurable growth.

Offices

Toronto: 251 Consumers Road
Toronto ON M2J 4R3

Los Angeles: 6171 W Century Blvd
350 B, Los Angeles, CA 90045

Contact Us
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