Pay Per Click (PPC) Agency

High-performance PPC campaigns engineered to maximize ROI and drive scalable, measurable business growth.

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Paid Advertising That Actually Pays Off

We build paid advertising campaigns that are clear, focused, and built to perform. From day one, you’ll have a strategy designed to reach the right audience, creative that drives action, and full visibility into what’s working. With smart structure and continuous optimization, we turn your ad budget into a predictable growth engine.

Close the Loop Between Online Ads and Offline Sales

At H and Co, we help you close the loop between paid media campaigns and offline sales by integrating your CRM, point-of-sale system, and booking tools directly with your PPC platforms—whether that’s Google Ads, Bing, or another channel. That means every phone call, in-store purchase, or VIP client walk-in can be connected back to the exact keyword, audience, and message that drove it. The result? Smarter platform optimization, better attribution, and the ability to focus your budget on what’s actually generating revenue—not just traffic. With this level of insight, your paid campaigns become a true growth engine—both online and off.

Types of PPC Advertising We Excel At

Pay-per-click (PPC) advertising covers a wide range of formats and platforms. At H and Co, we develop PPC strategies based on your business goals, customer behavior, and budget. Below are the primary ad types we deploy to help businesses drive measurable growth.

Search Ads

These are text-based ads that appear at the top of Google or Bing search results when someone searches for keywords related to your products or services.

Shopping Ads

Designed specifically for e-commerce businesses, shopping ads display product images, prices, and details directly in search results.

Display Ads

Visual ads (banners, images, HTML5) that appear across a network of websites, apps, and YouTube placements through the Google Display Network.

Social Media Ads

Paid advertisements on platforms like Facebook, Instagram, TikTok, LinkedIn, and Pinterest. These can include images, videos, carousels, and lead forms.

Remarketing Ads

Targeted ads shown to users who have previously visited your website or engaged with your content but haven’t yet converted.

Performance Max Campaigns

A fully automated campaign type by Google that serves ads across Search, Display, Shopping, YouTube, Gmail, and Discover. It uses real-time machine learning to maximize conversions based on your goals.

YouTube Ads

Video ads that run before, during, or after YouTube content. Formats include skippable, non-skippable, and in-feed video placements.

Why PPC Advertising Is More Effective Than Other Ad Types

It’s measurable, scalable, and designed to generate real business outcomes—not just impressions.

Immediate Visibility and Results

PPC ads can drive traffic and conversions from the moment your campaigns go live. Whether you’re launching a new product, entering a new market, or simply want to generate leads quickly, PPC gives you instant exposure.

Total Transparency, Smarter Decisions, Better ROI

Every click, impression, and conversion is tracked. This gives you clear visibility into what’s working and what isn’t—allowing for faster optimizations and smarter decision-making. Compared to print or broadcast advertising, PPC offers significantly more transparency and performance insight.

Reach Customers Who Are Ready to Act

Search-based PPC advertising reaches people actively looking for what you offer. Unlike display or interruption-based ads, search ads are shown to users with high intent—making them more likely to take action, whether that’s booking a consultation or making a purchase.

Scalable Campaigns That Grow With Your Business

Whether you’re spending $5000 a month or $50,000, PPC can scale with your business. You can test new markets, new messaging, or new products in real-time, and shift budget dynamically based on performance.

What You Should Know About PPC Advertising to Be Successful

Success with PPC comes from understanding how the platforms work, what levers drive performance, and how to align your campaigns with real business objectives.

Creative and Copy Matter More Than Ever

Especially on visual platforms like Meta, TikTok, or YouTube, your ad creative (images, videos, headlines) has a direct impact on performance. Even on Google Search, your ad copy influences click-through rates and Quality Scores. Strong messaging can reduce your costs and increase conversions.

Tracking Is Essential

Precise targeting is important, but even the best targeting won’t convert if your landing page doesn’t align with user expectations. Your website or landing page must be fast, mobile-friendly, and clearly communicate your value to turn clicks into results.

Targeting Alone Isn’t Enough

Search-based PPC advertising reaches people actively looking for what you offer. Unlike display or interruption-based ads, search ads are shown to users with high intent—making them more likely to take action, whether that’s booking a consultation or making a purchase.

Data Delays and Privacy Changes Are Real

With new privacy restrictions, data doesn’t always flow perfectly between your website and your ad platform. That’s why it’s critical to implement server-side tracking and use first-party data wherever possible to maintain visibility and campaign effectiveness.

Other Paid ADs Services

Pay Per Click Advertising (PPC Ads)

With PPC advertising, you get instant traffic and high-intent leads, putting your business at the top of search results exactly when customers are ready to buy.

Paid Social Media Advertising

With social media advertising, you get laser-focused targeting that puts your brand in front of the right people at the right time—turning awareness into action instantly.

Programatic Advertising

With programmatic advertising, you get access to premium inventory, real-time bidding, and hyper-targeted placements across the web—something traditional ad buying simply can’t match.

Frequently Asked Website Questions

How much do PPC ads cost ?

The cost of PPC advertising varies significantly based on several factors. Since PPC operates on an auction system, your costs will largely depend on the competitiveness of your industry and chosen keywords, as well as your competitors’ spending patterns. Cost-per-click can range anywhere from under $1 to over $50, with industries like legal services and insurance typically having higher costs than retail or entertainment.

While individual click costs vary widely, we recommend a minimum monthly budget of $2,000 to ensure we can implement proper campaign infrastructure, including automated optimization tools and comprehensive tracking systems. This budget allows us to effectively manage your campaigns and generate meaningful results for your business.

How long will it take before I see results from PPC advertising?

The timeline for seeing results from PPC advertising varies depending on several factors. Most importantly, it depends on your customer’s typical buying journey – some purchases happen instantly, while others may take weeks or months as customers research and evaluate options.

While PPC campaigns begin driving traffic immediately, meaningful results depend on your specific sales funnel length and the time customers typically take to move from awareness to purchase. Additionally, we need to account for initial setup time, data collection for optimization, and testing different campaign elements to find the most effective approach for your business.

On average, our clients typically begin seeing significant results within three months of campaign launch, though this can vary based on your industry and sales cycle.

What are the Benefits of Pay Per Click Advertising?

Unlike SEO which takes months to build momentum, PPC delivers instant traffic to your website. You also maintain complete control over your spending, paying only when interested users click your ads.

One of the biggest benefits is precise targeting – you can reach potential customers based on demographics, interests, and search intent at the exact moment they’re looking for your offerings. PPC provides detailed performance data, allowing us to measure exactly which ads and keywords drive conversions and optimize your campaigns for the best possible return on investment.

Additionally, PPC complements your other marketing efforts by providing valuable customer behavior insights that can inform your overall strategy. You can test different messages quickly and apply these learnings across all your marketing channels.

Itried PPC advertising, but it didn't work. Should I try again?

The answer depends primarily on why your previous PPC efforts weren’t successful. During our initial audit and setup process, we first analyze search volume for your target keywords and products. If there simply isn’t enough search volume to support PPC advertising in your industry, we’ll be upfront about this and may recommend alternative marketing strategies.

However, most unsuccessful PPC experiences stem from other factors that can be corrected, such as improper campaign optimization, inadequate conversion tracking, poor targeting, or misaligned messaging. With proper management and strategy, these issues can be resolved to create successful campaigns. Our team will thoroughly audit your previous campaigns to identify what went wrong and determine if a new, optimized approach could deliver better results for your business

I currently have a PPC manager. Can you audit their work?

Yes, we can.

What exactly is offline conversion tracking?

Offline conversion tracking means capturing the sales or customer actions that happen outside of your website (like a store purchase, phone call sale, or signed contract) and linking them back to the online ads that originally generated the lead. In other words, it measures how your Google, Facebook, or other ads lead to real-world results. This matters because it gives you a true view of ad ROI – not just clicks or form submissions, but actual revenue. For a business where many conversions happen offline, this closed-loop tracking is essential to understand which ads are truly effective

How do you track offline conversions for my business?

We use a mix of tools and techniques tailored to your needs. Common methods include assigning unique identifiers (like Google Click ID or Facebook Click ID) to each ad visitor so when they convert later in your store or CRM, we can match that ID. We might set up call tracking numbers to log which ad drove a phone call, or integrate your point-of-sale or booking system with Google and Facebook. If you use a CRM like Salesforce or HubSpot, we’ll connect it to your ad accounts so that when a deal is marked “Closed Won,” the ad platforms are informed. Don’t worry – we handle the technical setup. You’ll simply see the offline sales appearing in your ads dashboard as conversions once it’s in place.

Do I need special software or a complex CRM system to do this?

Not necessarily. If you already have a CRM or booking software, we leverage that. If not, we can implement lightweight solutions (for example, Google’s offline conversion import via spreadsheets or call tracking software) that fit a small business setup. The key is capturing a little bit of info at the point of sale – usually date, value, and an ID or email – which we will use to update the ad platforms. We strive to make the process as hands-off as possible for you. Our team sets up the integrations behind the scenes, so you don’t need to be a tech expert or invest in expensive new software.