L'ORO

E-commerce Website Design & Development 

Marketing Consulting  & Execution

About the company:

The GTA’s Favourite Family-owned and Operated Jewellery Store with 2 locations selling multiple brands under one roof.

LORO Jewellery has been Toronto and the GTA’s trusted fine jewelry and luxury watch retailer since 1984.

Technology Used

PROJECT BREIF

L’ORO Jewellery entrusted H & Co with the task of revamping their website, driven by several key objectives:

  1. Crafting a lightning-fast, scalable, and user-friendly e-commerce platform that delights both customers and internal staff.
  2. Seamlessly transforming their exquisitely curated offline luxury experience into a captivating online presence.
  3. Expanding the brand’s influence and recognition across the entire Canadian market.
  4. Designing a website optimized to capture and convert website traffic, maximizing the potential of every visitor.
  5. integrated with their existing inventory management system and POS system, with their website to streamline efforts.

WHAT WE DID

We built the website to revolve around three goals: functionality for the user, easy to manage for the L’ORO staff and work for our Paid and Organic marketing strategy 

 

In 6 months, we were able to: 

  • Build a fast, scalable, and easy-to-use e-commerce website for customers and internal staff
  • Translate their maliciously designed offline luxury experience online
  • Extend the reach of the brand across Canada

This success has led to a continuous clientship with L’ORO where we consult, conduct, and catalyze marketing decisions that lead to scalable growth. Our online and offline efforts are part of a holistic marketing strategy that functions alongside business development. 

Project Gallery

the L’ORO Team 

As a result of our website redesign for L’ORO Jewellery, we achieved remarkable outcomes:

  1. Organic traffic experienced exponential growth, soaring from 750 visitors/month to 7,500/month within the 90 days, and has continued to climb ever since, with each itteration of the site.
  2. The website now boasts an impressive Google PageSpeed score of over 95% for both desktop and mobile, ensuring a lightning-fast user experience.
  3. The newly designed website lends itself well to continuous optimization, allowing L’ORO Jewellery to adapt and enhance its online presence to meet evolving needs and trends.

In addition to the redesign, we also developed a long-term website strategy for L’ORO Jewellery, which encompassed identifying the most effective marketing channels and methods for generating traffic. We then constructed the website with these channels in mind, optimizing it to ensure maximum exposure.

This strategic approach propelled L’ORO to the top of Google search results, driving millions of dollars in free traffic and solidifying their online presence as a dominant force in the luxury jewelry market.

Results

ALEX MOSS NY

E-commerce Website design and development.

ALEXMOSSNY is a distinguished jewelry brand founded by Alex Moss, renowned for crafting custom pieces for high-profile clients such as Drake, Tyler, the Creator, and ASAP Rocky. Established in 2020, ALEXMOSSNY operates from an office in the World Diamond Tower in New York’s diamond district.

Technology Used

PROJECT BREIF

H and Co. was tasked with enhancing ALEXMOSSNY’s online presence while preserving the essence of its brick-and-mortar store to facilitate the launch of their ready-to-wear jewelry line. Key goals included:

  1. Integrating a user-friendly e-commerce platform to facilitate online sales of both custom and ready-made pieces.
  2. Implementing industry-specific solutions to address challenges faced by jewelry businesses, such as fraud prevention, website security, hosting, and website management.
  3. Providing marketing consultation to optimize brand exposure and drive sales.

WHAT WE DID

Leveraging our extensive experience with jewelry clients, H and Co. collaborated closely with ALEXMOSSNY to develop a website and create processes designed to overcome common challenges faced by jewelry companies. Our approach prioritized:

a. Designing and implementing a robust e-commerce store to optimize product sales through digital marketing channels. b. Ensuring website security by incorporating advanced fraud prevention measures and secure hosting solutions. c. Providing consultation on marketing strategies to promote ALEXMOSSNY’s ready-to-wear “Cathedral of Dreams” collection.

We equipped the website with sturdy infrastructure and an intuitive content management system to accommodate traffic surges and simplify management for the ALEXMOSSNY team.

Project Gallery

AMNY Flagship Location in NY and the inspiration behind the website design.

Following the website redesign, ALEX MOSS NY experienced remarkable improvements in online traffic and customer engagement, while overcoming industry-specific challenges. Key accomplishments comprised:

  1. Enhanced product showcasing, leading to an increase in online sales of both custom and ready-made pieces.
  2. Improved customer acquisition for custom jewelry commissions, resulting in a growth in inquiries and a boost in revenue.
  3. The successful launch and promotion of the “Cathedral of Dreams” collection, with an increase in orders within the first month.
  4. Robust website security measures, leading to a reduction in fraud incidents and increased customer trust.
  5. Streamlined website management processes, enabling the ALEXMOSSNY team to focus on growing their business.

Results

Client Background

Insurance Insight Inc. is a Canadian, specialty insurance brokerage…. basically…they create sell really cool insurance products for leases & Financed cars.

Project Outline

Insurance insight approached us looking for a website that served a variety of proposes. First, it needed to be a Lead generation tool for both dealers and B2B customers. it also had to be a resource for end-users of their walkway insurance products. this led to us building custom filter/sorting tool to easily communicate the plans and benefits.

the website also needed

  1. To be both in English and French
  2. be easily editable by non-technical staff.
  3. work well from an SEO perspective
  4. Be Fast and Responsive for mobile phones and Tablets

Visit the website www.insuranceinsight.ca

Custom Filtering Tool

Toronto Electic was established in 1885 as a company to replace Toronto’s gas lamps with electric bulbs, since then they have been a leader in innovation.

Today Toronto electric focuses on electric motors and material handling.

We were brought in to help torontoelectric.com rank on google and modernize their website.

This site is closed to the public as its built as a order management tool.

www.shinyjewellers.com

Client Background:

Founded in 1937 by Manny Bernstein, Paloma Blanca was first known as Blue Bird Dress. With its original location in downtown Toronto, Canada on the popular Spadina Avenue, the company began with a bridal gown and evening wear division

Client Request:

Paloma Blanca approached us with a unique request, they wanted a new website design that was modern and clean while combining their sister brand “Mikaella Bridals” website with the new updated Paloma Blanca website while keeping it somewhat seperate.

We spent some time thinking about how this would work from a UX design, technology and SEO perspective.

Noteworthy:

We created a custom search algorithm that would allow you to search based on SKUs across the different brands & content types, Gowns and Real Brides without pulling in blog content.

Searching across products & Real brides

L'ORO

0 to $1,000,000

L’ORO is one of Canadas largest authorized retailer of luxury watches and jewelry. 

A family businesses started 35 years ago. 

CLIENT ASKED

L’ORO approached us looking to build an ecommerce website that reflected the in store luxury experience they have. 

They also wanted to psuh leads from their online website to their in store specialists as the average product value on the site is well over $1,000

CLIENT RECIEVED

We started the project in 2018 with an assessment of their current position in the market. 

  • Marketing Consulting
  • Website Design/development
  • Search engine optimization
  • Paid Advertising ( Search, Video and Social Media)
  • Content Creation (Photo, video, written) 

Our Success

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Organic Keywords Ranking
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H & CO Agency has helped us grow both our online traffic and in store traffic significnatly. we are able to sell 24/7 online and reach a whole new customer based outside our retail footprint.

Development the Bcouture ecomerce website.