cloudCENTRX is a Managed Service Provider (MSP) and Managed Security Service Provider (MSSP) that designs, builds, and manages secure, future-ready cloud and IT infrastructures. With 14 years of experience, they combine human-centered tech strategy with a security-first approach to empower businesses to thrive digitally.
Our approach began with redefining their digital identity to reflect both their technical expertise and human-centered philosophy. We built a custom WordPress website optimized for SEO from the ground up, weaving in branding elements like atom structures and electron clouds to visually reinforce their role as the core of their clients’ digital ecosystems—intelligent, secure, and always in motion.
Our solution was a fully responsive, SEO-optimized WordPress site that not only elevated CloudCENTRX’s digital presence but positioned them to rank for high-intent keywords like “Managed IT Services in [City]” and “Cloud Security Solutions for Enterprises.” We wrote clear, conversion-focused content that translated complex technical services into accessible language, ensuring potential clients quickly understood their value. Every page was structured with search engine best practices—from schema markup and optimized H1s to lightning-fast load speeds and mobile-first design—while incorporating branded visuals like orbiting particles and cloud motifs to strengthen brand recall and identity.
Within three months of launch, CloudCENTRX saw a 65% increase in organic traffic, with key service pages ranking on the first page of Google for target phrases like “MSSP in [City]” and “Managed Cloud Services [City].** Bounce rates dropped by 30%, and average session duration doubled—clear signs that the new site was resonating with the right audience.
Most importantly, they began receiving qualified leads directly through the site every week, turning their digital presence into a reliable growth engine.
By reimagining CloudCENTRX’s digital presence, H&Co. delivered a modern, SEO-driven website that reflected the brand’s technical sophistication and human-first philosophy—boosting engagement, improving discoverability, and positioning them as a trusted leader in cloud and security solutions.
Shiny Jewellers, one of Canada’s leading jewellery wholesalers, was facing a serious operational bottleneck: their order management system was stuck in the past. Retail partners placed orders through a chaotic mix of phone calls, emails, faxes, and in-person visits—making it nearly impossible to scale efficiently. The fragmented system led to miscommunications, missed orders, and countless hours wasted on manual data entry. With operations expanding across Canada and the U.S., Shiny needed a digital solution that could match the scale and sophistication of their business. They weren’t just looking to modernize—they needed to future-proof their wholesale ordering process.
Paloma Blanca approached H&Co. with a unique request: they wanted a modern, clean website design that not only revitalized their brand but also seamlessly integrated their sister brand, Mikaella Bridals. The goal was to create a unified yet distinct digital presence for both brands, maintaining their individual identities while leveraging their shared audience. Key concerns included:
To streamline their operations, we focused on three key areas:
We designed and developed a high-performance wholesale ordering platform with the following features:
By transforming Shiny Jewellers’ wholesale ordering process into a modern digital experience, we have helped them optimize operations, drive higher order values, and expand their retail partnerships. Their continued success is a testament to the power of digital transformation in the jewellery wholesale industry.
Toronto Electric is a trusted Canadian company with over 100 years of history, originally helping the country transition from gas lamps to electric lighting. Today, they are a leading authorized dealer of electric motors and a top fabricator and installer of overhead cranes. Known for their technical expertise and long-standing industry relationships, Toronto Electric serves a wide range of industrial clients across Canada. Despite their rich legacy, the company has embraced modernization, upgrading their digital presence to better serve clients in today’s competitive marketplace.
Toronto Electric, an authorized dealer of electric motors and a leading overhead crane fabricator and installer, sought to increase its online visibility. As competition grew over the years, they found it increasingly difficult to be discovered online.
With a history spanning over a century, Toronto Electric played a key role in Canada’s transition from gas lamps to electric lighting over 100 years ago. However, their website was not optimized to reflect their legacy and expertise in a way that attracted new customers in the digital age.
Rather than simply redesigning the site, we redefined its purpose—from a passive online presence to an active sales and marketing tool. We introduced a full-funnel marketing strategy, combining SEO, paid advertising, and conversion tracking with a scalable site architecture. The website became not just a brand touchpoint—but a measurable contributor to revenue, foot traffic, and lead generation.
Our strategy was built around three key pillars:
Driving Traffic: We developed a content-rich SEO strategy to increase search visibility and structured paid campaigns that linked directly to high-intent product and brand pages.
Optimizing Conversion: We implemented advanced tracking and CRO techniques to ensure the site wasn’t just attracting visitors—it was converting them.
Scaling for Growth: The new site framework was built to manage over 3,000 SKUs with advanced filtering, brand segmentation, and seamless navigation—ready to grow alongside the business.
By modernizing Toronto Electric’s online presence and improving its search visibility, we’ve helped them compete more effectively in a growing industry. Their new website now serves as a strategic client-closing tool, driving more traffic and converting more visitors into customers.
By redesigning TorontoElectric’s website for the Toronto market, H&Co. helped them get found and rank on Google—boosting local visibility, improving user experience, and positioning them as a trusted destination for electrical solutions in the GTA.
Since 1937, Paloma Blanca has been a cornerstone in the bridal gown and evening wear industry. From Toronto’s Spadina Avenue, the brand has grown into an internationally recognized name in bridal fashion. Paloma Blanca’s sister brand, Mikaella Bridals, shares the same dedication to craftsmanship and elegance. However, with two distinct identities, managing their digital presence became increasingly complex.
Paloma Blanca approached H&Co. with a unique request: they wanted a modern, clean website design that not only revitalized their brand but also seamlessly integrated their sister brand, Mikaella Bridals. The goal was to create a unified yet distinct digital presence for both brands, maintaining their individual identities while leveraging their shared audience. Key concerns included:
We began by understanding how Paloma Blanca and Mikaella Bridals connect with their shared audience. From there, we mapped a unified website structure that allowed users to move seamlessly between both brands while preserving their unique identities.
Design, UX, and SEO were developed together—not in silos—ensuring the site was not only beautiful but discoverable, fast, and easy to use. Every element was crafted to elevate the user experience, improve search visibility, and support long-term growth.
This wasn’t just a redesign—it was a strategic transformation of how the brand engages with modern brides online.
H&Co. designed and developed a catalogue-based e-commerce website that brought both brands—Paloma Blanca and Mikaella Bridals—together under one domain, while preserving their individual identities. The result was a seamless digital experience where users could effortlessly explore both collections without confusion or compromise.
To deepen engagement and showcase the emotional connection behind each gown, we introduced a “Real Brides” feature. This allowed users to view real customer photos linked directly to the gowns they were browsing, adding authenticity and helping future brides envision their own experience.
At the core of the project was a focus on performance and discoverability. We restructured the site architecture, refined the navigation, and optimized metadata—ensuring the website not only looked beautiful but also performed exceptionally in search and delivered a frictionless user experience.
The impact of the new website design was immediate and measurable:
Rather than simply redesigning the site, we redefined its purpose—from a passive online presence to an active sales and marketing tool. We introduced a full-funnel marketing strategy, combining SEO, paid advertising, and conversion tracking with a scalable site architecture. The website became not just a brand touchpoint—but a measurable contributor to revenue, foot traffic, and lead generation.
Our strategy was built around three key pillars:
Driving Traffic: We developed a content-rich SEO strategy to increase search visibility and structured paid campaigns that linked directly to high-intent product and brand pages.
Optimizing Conversion: We implemented advanced tracking and CRO techniques to ensure the site wasn’t just attracting visitors—it was converting them.
Scaling for Growth: The new site framework was built to manage over 3,000 SKUs with advanced filtering, brand segmentation, and seamless navigation—ready to grow alongside the business.
We delivered a performance-driven website that combined elegance with functionality. Highlights included:
SEO-Optimized Site Architecture to improve search visibility across all product and brand categories.
Integrated Tracking & CRM to connect marketing efforts to real-world sales outcomes.
Tailored Landing Pages for paid ads that improved conversion and quality scores by sending users directly to relevant collections.
In just 90 days, L’ORO’s website experienced a 1,000% increase in organic traffic, transforming it from a static brand catalog into a high-performing sales channel. Monthly lead generation increased by 2,900%, delivering a steady stream of qualified, high-intent inquiries.
Key performance improvements included:
29,900% growth in product page coverage (from 10 to over 3,000 products)
95%+ Google PageSpeed scores on both desktop and mobile
99% uptime for a seamless customer experience
Since launch, the site has consistently contributed to multi-million dollar revenue growth, validating the power of a strategy built around scalability, performance, and results.
H & Co is a full-service digital marketing and website development agency, serving clients from Toronto to Los Angeles. We provide innovative marketing solutions and tailored strategies, helping businesses increase their online presence and achieve measurable growth.
Toronto
251 Consumers RoadPhone: (647) 577-1065
Los Angeles
6171 W Century Blvd, Suite 350 BPhone: (213) 693-2355
