Enhancing cloudCENTRX Electric’s Online Visibility

CloudCENTRX helps businesses build secure, modern cloud systems that fit their needs. They focus on technology that improves both operations and customer experiences.

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cloudCENTRX

cloudCENTRX is a Managed Service Provider (MSP) and Managed Security Service Provider (MSSP) that designs, builds, and manages secure, future-ready cloud and IT infrastructures. With 14 years of experience, they combine human-centered tech strategy with a security-first approach to empower businesses to thrive digitally.

The Challenge

CloudCENTRX approached us with the challenge of aligning their digital presence with the sophistication and innovation of their IT services. Their existing branding and website design didn’t reflect the forward-thinking, human-centered approach they take with clients—so they needed a modern, cohesive visual identity that could communicate trust, expertise, and adaptability at a glance.
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Our Approach

Our approach began with redefining their digital identity to reflect both their technical expertise and human-centered philosophy. We built a custom WordPress website optimized for SEO from the ground up, weaving in branding elements like atom structures and electron clouds to visually reinforce their role as the core of their clients’ digital ecosystems—intelligent, secure, and always in motion.

Our Solution

Our solution was a fully responsive, SEO-optimized WordPress site that not only elevated CloudCENTRX’s digital presence but positioned them to rank for high-intent keywords like “Managed IT Services in [City]” and “Cloud Security Solutions for Enterprises.” We wrote clear, conversion-focused content that translated complex technical services into accessible language, ensuring potential clients quickly understood their value. Every page was structured with search engine best practices—from schema markup and optimized H1s to lightning-fast load speeds and mobile-first design—while incorporating branded visuals like orbiting particles and cloud motifs to strengthen brand recall and identity.

The Results

Within three months of launch, CloudCENTRX saw a 65% increase in organic traffic, with key service pages ranking on the first page of Google for target phrases like “MSSP in [City]” and “Managed Cloud Services [City].** Bounce rates dropped by 30%, and average session duration doubled—clear signs that the new site was resonating with the right audience.

Most importantly, they began receiving qualified leads directly through the site every week, turning their digital presence into a reliable growth engine.

OUR WORK

By reimagining CloudCENTRX’s digital presence, H&Co. delivered a modern, SEO-driven website that reflected the brand’s technical sophistication and human-first philosophy—boosting engagement, improving discoverability, and positioning them as a trusted leader in cloud and security solutions.

Streamlining Shiny Jewellers’ Wholesale Ordering System

Transforming a legacy wholesale process into a streamlined digital experience—boosting order efficiency, increasing average order value, and accelerating partner growth for one of Canada’s largest jewellery wholesalers.

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Shiny Jewellers

Shiny Jewellers, one of Canada’s leading jewellery wholesalers, was facing a serious operational bottleneck: their order management system was stuck in the past. Retail partners placed orders through a chaotic mix of phone calls, emails, faxes, and in-person visits—making it nearly impossible to scale efficiently. The fragmented system led to miscommunications, missed orders, and countless hours wasted on manual data entry. With operations expanding across Canada and the U.S., Shiny needed a digital solution that could match the scale and sophistication of their business. They weren’t just looking to modernize—they needed to future-proof their wholesale ordering process.

The Challenge

Paloma Blanca approached H&Co. with a unique request: they wanted a modern, clean website design that not only revitalized their brand but also seamlessly integrated their sister brand, Mikaella Bridals. The goal was to create a unified yet distinct digital presence for both brands, maintaining their individual identities while leveraging their shared audience. Key concerns included:

  • Designing an intuitive UX that would accommodate both brands while ensuring ease of navigation.
  • Implementing technology solutions that would enhance performance, user engagement, and SEO.
  • Optimizing SEO to maintain and improve search rankings for both brands while ensuring they complemented each other’s presence online.
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Our Approach

To streamline their operations, we focused on three key areas:

  1. E-Commerce Accessibility: We built a secure, e-commerce-style website that is only accessible to pre-approved retail partners, ensuring seamless navigation and easy product discovery.
  2. Operational Efficiency: We centralized order management to reduce the reliance on manual order-taking processes, freeing up internal resources to focus on growth.
  3. Multi-Currency Functionality: Since Shiny Jewellers operates in both Canada and the USA, we implemented a dual-currency system to cater to their diverse market.

Our Solution

We designed and developed a high-performance wholesale ordering platform with the following features:

  • Private E-Commerce Portal: Only registered retail partners can access the site, ensuring exclusivity and ease of ordering.
  • Optimized Product Discovery: Retailers can quickly find trending and high-demand products through intuitive navigation and filtering options.
  • Integrated Multi-Currency Display: Prices are dynamically displayed in either CAD or USD, depending on the user’s location.

The Results

  • 80% of Orders Now Placed Online:
    • The majority of orders now go through the website instead of phone, email, or in-person channels, significantly streamlining order management.
  • Millions in Orders Processed:
    • The new system has facilitated substantial growth in wholesale transactions.
  • 30% Increase in Average Order Value:
    • Retailers can now easily discover and purchase additional high-demand products, increasing overall order value.
  • 50% Growth in Retail Partners:
    • By eliminating inefficiencies, Shiny Jewellers has been able to shift focus from managing existing customers to acquiring new retail partners.

By transforming Shiny Jewellers’ wholesale ordering process into a modern digital experience, we have helped them optimize operations, drive higher order values, and expand their retail partnerships. Their continued success is a testament to the power of digital transformation in the jewellery wholesale industry.

OUR WORK

By building a high-performance wholesale ordering platform for Shiny Jewellers, H&Co. transformed their operations—streamlining order management, increasing average order value by 30%, and helping them grow their retail partner network by 50%, all while processing millions in online orders.

Enhancing Toronto Electric’s Online Visibility

Modernizing a century-old brand, we helped Toronto Electric boost online visibility and generate 30% more traffic through a WordPress rebuild and targeted SEO strategy.
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Toronto Electric

Toronto Electric is a trusted Canadian company with over 100 years of history, originally helping the country transition from gas lamps to electric lighting. Today, they are a leading authorized dealer of electric motors and a top fabricator and installer of overhead cranes. Known for their technical expertise and long-standing industry relationships, Toronto Electric serves a wide range of industrial clients across Canada. Despite their rich legacy, the company has embraced modernization, upgrading their digital presence to better serve clients in today’s competitive marketplace.

The Challenge

Toronto Electric, an authorized dealer of electric motors and a leading overhead crane fabricator and installer, sought to increase its online visibility. As competition grew over the years, they found it increasingly difficult to be discovered online.
With a history spanning over a century, Toronto Electric played a key role in Canada’s transition from gas lamps to electric lighting over 100 years ago. However, their website was not optimized to reflect their legacy and expertise in a way that attracted new customers in the digital age.

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Our Approach

Rather than simply redesigning the site, we redefined its purpose—from a passive online presence to an active sales and marketing tool. We introduced a full-funnel marketing strategy, combining SEO, paid advertising, and conversion tracking with a scalable site architecture. The website became not just a brand touchpoint—but a measurable contributor to revenue, foot traffic, and lead generation.

Our strategy was built around three key pillars:

  • Driving Traffic: We developed a content-rich SEO strategy to increase search visibility and structured paid campaigns that linked directly to high-intent product and brand pages.

  • Optimizing Conversion: We implemented advanced tracking and CRO techniques to ensure the site wasn’t just attracting visitors—it was converting them.

  • Scaling for Growth: The new site framework was built to manage over 3,000 SKUs with advanced filtering, brand segmentation, and seamless navigation—ready to grow alongside the business.

Our Solution

To improve their online discoverability and lead generation, we implemented the following:
  • Website Migration & Optimization: Rebuilt the website on WordPress for improved functionality, flexibility, and user experience.
  • SEO Enhancements: Implemented both technical and non-technical SEO improvements to boost search rankings.
  • Targeted Landing Pages: Developed keyword-optimized pages for the brands they carry, improving search visibility for potential customers.

The Results

  • 30% Increase in Website Traffic:
    • Since the website rebuild, Toronto Electric has seen a significant rise in organic visitors.
  • Higher Lead Generation:
    • The number of inbound leads through the website has increased proportionally with traffic growth.

By modernizing Toronto Electric’s online presence and improving its search visibility, we’ve helped them compete more effectively in a growing industry. Their new website now serves as a strategic client-closing tool, driving more traffic and converting more visitors into customers. 



OUR WORK

By redesigning TorontoElectric’s website for the Toronto market, H&Co. helped them get found and rank on Google—boosting local visibility, improving user experience, and positioning them as a trusted destination for electrical solutions in the GTA.

Transforming Paloma Blanca’s Digital Presence

A strategic redesign that united two brands, elevated user experience, and drove measurable growth through thoughtful design and smart SEO.

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PALOMA BLANCA

Since 1937, Paloma Blanca has been a cornerstone in the bridal gown and evening wear industry. From Toronto’s Spadina Avenue, the brand has grown into an internationally recognized name in bridal fashion. Paloma Blanca’s sister brand, Mikaella Bridals, shares the same dedication to craftsmanship and elegance. However, with two distinct identities, managing their digital presence became increasingly complex.

The Challenge

Paloma Blanca approached H&Co. with a unique request: they wanted a modern, clean website design that not only revitalized their brand but also seamlessly integrated their sister brand, Mikaella Bridals. The goal was to create a unified yet distinct digital presence for both brands, maintaining their individual identities while leveraging their shared audience. Key concerns included:

  • Designing an intuitive UX that would accommodate both brands while ensuring ease of navigation.
  • Implementing technology solutions that would enhance performance, user engagement, and SEO.
  • Optimizing SEO to maintain and improve search rankings for both brands while ensuring they complemented each other’s presence online.
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Our Approach

We began by understanding how Paloma Blanca and Mikaella Bridals connect with their shared audience. From there, we mapped a unified website structure that allowed users to move seamlessly between both brands while preserving their unique identities.

Design, UX, and SEO were developed together—not in silos—ensuring the site was not only beautiful but discoverable, fast, and easy to use. Every element was crafted to elevate the user experience, improve search visibility, and support long-term growth.

This wasn’t just a redesign—it was a strategic transformation of how the brand engages with modern brides online.

Our Solution

H&Co. designed and developed a catalogue-based e-commerce website that brought both brands—Paloma Blanca and Mikaella Bridals—together under one domain, while preserving their individual identities. The result was a seamless digital experience where users could effortlessly explore both collections without confusion or compromise.

To deepen engagement and showcase the emotional connection behind each gown, we introduced a “Real Brides” feature. This allowed users to view real customer photos linked directly to the gowns they were browsing, adding authenticity and helping future brides envision their own experience.

At the core of the project was a focus on performance and discoverability. We restructured the site architecture, refined the navigation, and optimized metadata—ensuring the website not only looked beautiful but also performed exceptionally in search and delivered a frictionless user experience.

The Results

The impact of the new website design was immediate and measurable:

  • Traffic Growth: Monthly visitors increased from 5,000 to 10,000 within the first three months. The site now sees a steady 20,000 visitors per month.
  • Better User Engagement: The enhanced UX and brand cross-promotion strategy allowed visitors to effortlessly explore both brands, increasing brand awareness and customer retention.
  • Optimized Conversion Pathways: By integrating real bride images into e-commerce pages, prospective customers could see real-life representations of gowns, leading to higher engagement and interest.

OUR WORK

By reimagining Paloma Blanca’s digital presence, H&Co. successfully created a cohesive, high-performing website that not only modernized the brand but also maximized engagement and discoverability for both Paloma Blanca and Mikaella Bridals. The project’s success underscores the importance of strategic design, UX optimization, and SEO integration in driving brand growth and online visibility.

Turning a Luxury Retail Website into a Sales Engine for L’ORO Jewellery

A strategic redesign that united two brands, elevated user experience, and drove measurable growth through thoughtful design and smart SEO.

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L'ORO

L’ORO Jewellery is a premier authorized retailer of luxury watches and fine jewelry, representing globally renowned brands in multiple locations across the Greater Toronto Area. With a reputation for excellence, personalized service, and access to boutique-exclusive products, L’ORO has long been a trusted destination for discerning customers. Their in-store experience was unmatched—but their digital presence didn’t reflect the same level of sophistication or marketing power.

The Challenge

L’ORO’s website functioned primarily as a static catalog. While it displayed the brands they carried, it lacked the infrastructure to drive organic traffic, convert visitors, or support paid media. In an increasingly digital-first world—especially for luxury—this meant missed opportunities. They needed a website that didn’t just look beautiful, but one that could act as a true growth engine and support their long-term business strategy.
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Our Approach

Rather than simply redesigning the site, we redefined its purpose—from a passive online presence to an active sales and marketing tool. We introduced a full-funnel marketing strategy, combining SEO, paid advertising, and conversion tracking with a scalable site architecture. The website became not just a brand touchpoint—but a measurable contributor to revenue, foot traffic, and lead generation.

Our strategy was built around three key pillars:

  • Driving Traffic: We developed a content-rich SEO strategy to increase search visibility and structured paid campaigns that linked directly to high-intent product and brand pages.

  • Optimizing Conversion: We implemented advanced tracking and CRO techniques to ensure the site wasn’t just attracting visitors—it was converting them.

  • Scaling for Growth: The new site framework was built to manage over 3,000 SKUs with advanced filtering, brand segmentation, and seamless navigation—ready to grow alongside the business.

Our Solution

We delivered a performance-driven website that combined elegance with functionality. Highlights included:

  • SEO-Optimized Site Architecture to improve search visibility across all product and brand categories.

  • Integrated Tracking & CRM to connect marketing efforts to real-world sales outcomes.

  • Tailored Landing Pages for paid ads that improved conversion and quality scores by sending users directly to relevant collections.

The Results

In just 90 days, L’ORO’s website experienced a 1,000% increase in organic traffic, transforming it from a static brand catalog into a high-performing sales channel. Monthly lead generation increased by 2,900%, delivering a steady stream of qualified, high-intent inquiries.

Key performance improvements included:

  • 29,900% growth in product page coverage (from 10 to over 3,000 products)

  • 95%+ Google PageSpeed scores on both desktop and mobile

  • 99% uptime for a seamless customer experience

Since launch, the site has consistently contributed to multi-million dollar revenue growth, validating the power of a strategy built around scalability, performance, and results.

OUR WORK

L’ORO’s digital transformation proved that a website can be more than just a catalog—it can be a true growth engine. By combining elegant design with strategic SEO, paid media, and conversion tracking, the new site now actively drives revenue and in-store traffic. What once was a static presence is now a cornerstone of their marketing success.