Toronto Electric is a trusted Canadian company with over 100 years of history, originally helping the country transition from gas lamps to electric lighting. Today, they are a leading authorized dealer of electric motors and a top fabricator and installer of overhead cranes. Known for their technical expertise and long-standing industry relationships, Toronto Electric serves a wide range of industrial clients across Canada. Despite their rich legacy, the company has embraced modernization, upgrading their digital presence to better serve clients in today’s competitive marketplace.
Toronto Electric, an authorized dealer of electric motors and a leading overhead crane fabricator and installer, sought to increase its online visibility. As competition grew over the years, they found it increasingly difficult to be discovered online.
With a history spanning over a century, Toronto Electric played a key role in Canada’s transition from gas lamps to electric lighting over 100 years ago. However, their website was not optimized to reflect their legacy and expertise in a way that attracted new customers in the digital age.
Rather than simply redesigning the site, we redefined its purpose—from a passive online presence to an active sales and marketing tool. We introduced a full-funnel marketing strategy, combining SEO, paid advertising, and conversion tracking with a scalable site architecture. The website became not just a brand touchpoint—but a measurable contributor to revenue, foot traffic, and lead generation.
Our strategy was built around three key pillars:
Driving Traffic: We developed a content-rich SEO strategy to increase search visibility and structured paid campaigns that linked directly to high-intent product and brand pages.
Optimizing Conversion: We implemented advanced tracking and CRO techniques to ensure the site wasn’t just attracting visitors—it was converting them.
Scaling for Growth: The new site framework was built to manage over 3,000 SKUs with advanced filtering, brand segmentation, and seamless navigation—ready to grow alongside the business.
By modernizing Toronto Electric’s online presence and improving its search visibility, we’ve helped them compete more effectively in a growing industry. Their new website now serves as a strategic client-closing tool, driving more traffic and converting more visitors into customers.
By redesigning TorontoElectric’s website for the Toronto market, H&Co. helped them get found and rank on Google—boosting local visibility, improving user experience, and positioning them as a trusted destination for electrical solutions in the GTA.
H & Co is a full-service digital marketing and website development agency, serving clients from Toronto to Los Angeles. We provide innovative marketing solutions and tailored strategies, helping businesses increase their online presence and achieve measurable growth.
Toronto: 251 Consumers Road
Toronto ON M2J 4R3
Los Angeles: 6171 W Century Blvd
350 B, Los Angeles, CA 90045
