Shiny Jewellers, one of Canada’s leading jewellery wholesalers, was facing a serious operational bottleneck: their order management system was stuck in the past. Retail partners placed orders through a chaotic mix of phone calls, emails, faxes, and in-person visits—making it nearly impossible to scale efficiently. The fragmented system led to miscommunications, missed orders, and countless hours wasted on manual data entry. With operations expanding across Canada and the U.S., Shiny needed a digital solution that could match the scale and sophistication of their business. They weren’t just looking to modernize—they needed to future-proof their wholesale ordering process.