We help eCommerce brands dominate search results in competitive markets by building SEO strategies that drive qualified traffic and increase revenue—without relying on paid ads.
We focus on sustainable SEO strategies that deliver lasting results—some of the first eCommerce sites we worked on still rank today. From site structure and product taxonomy to technical SEO and category-level optimization, we lay the groundwork for scalable, profitable growth. Our approach helps you rise above the noise, stay visible in competitive markets, and turn organic traffic into real revenue for years to come.
eCommerce SEO requires a deeper, more technical approach than standard SEO. Instead of optimizing a handful of service or blog pages, you’re working with hundreds—or even thousands—of product and category pages that all need to be crawlable, structured properly, and optimized for both users and search engines. You also have to think about duplicate content, product variants, filters, internal linking, product schema, and how your entire catalog is indexed. Without a clear strategy, it’s easy for even a well-designed store to get buried in search results. We specialize in organizing and optimizing these complex sites to drive consistent, scalable traffic that converts.
Absolutely. You don’t need to dominate every search to see results—you need to show up where it matters. We help identify strategic opportunities in your niche: high-intent keywords, content gaps your competitors have missed, and category-level terms that drive real revenue. By building authority in the right areas and optimizing the paths your buyers are actually taking, we position your site to stand out—even in highly competitive industries.
Our team leverages 15 years of experience to perform a detailed audit, identifying strengths and barriers in your site’s speed, content, infrastructure, and both technical and non-technical aspects.
We then analyze your business, competitors, and market to create a targeted keyword strategy aimed at reaching your ideal audience.
Based on your audit’s findings, we implement technical improvements from our audit to resolve issues preventing your site from ranking effectively.
Using insights from our research, we create and optimize content to align with user intent, improving engagement and rankings.
Through strategic PR, we secure high-quality backlinks to enhance your site’s authority and improve search rankings.
Finally, we A/B test, monitor changes, refine strategies, and continually optimize to drive sustained traffic, rankings, and sales growth.
The SEO Services
Maximize your website’s potential with our expert ecomm SEO that optimizes product pages, improves site structure, and drives targeted traffic to increase conversions and revenue.
Get your service-based or brick-and-mortar business found online—and turn that visibility into real leads, bookings, and in-store purchases.
Frequently Asked SEO Questions
Yes. We target branded keywords to reinforce authority and non-branded terms to attract new customers who are searching by product type, category, or need—not just your business name.
While some quick wins can happen in the first 30–60 days, sustainable SEO growth typically takes 3–6 months. That’s because we focus on strategies that build long-term visibility, not short-term spikes.
Yes. We have deep experience optimizing eCommerce stores on all major platforms and can work with your developers—or ours—to implement SEO best practices.
Yes. We optimize for both product visibility and local SEO, so your store locations can appear in relevant local searches—especially for high-intent, near-me customers.
eCommerce SEO delivers the most value for businesses that sell products with strong search demand—where customers are already turning to Google to research or buy. This includes single-brand retailers, niche product stores, and manufacturers with high-intent product categories like jewelry, fashion, electronics, or home goods. For multi-brand retailers or stores with exclusive collections, SEO is most effective when those products or brands have meaningful search volume. If no one’s searching for what you sell, other channels like paid ads or social may be a better fit.
H & Co is a full-service digital marketing and website development agency, serving clients from Toronto to Los Angeles. We provide innovative marketing solutions and tailored strategies, helping businesses increase their online presence and achieve measurable growth.
Toronto: 251 Consumers Road
Toronto ON M2J 4R3
Los Angeles: 6171 W Century Blvd
350 B, Los Angeles, CA 90045