The Toronto PPC Agency Turning Clicks Into Customers

Toronto-based PPC specialists who understand your market, your customers, and how to turn paid media into revenue.

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Why Choose H&Co. as Your Toronto PPC Agency?

At H&Co., we go beyond managing ads—we design PPC systems that connect with your full business. Whether you’re selling online, in-store, or both, we build campaigns with clear targeting, trackable results, and the flexibility to scale as your business grows.

We integrate everything behind the scenes—your landing pages, analytics, customer touchpoints, and audience signals—so your ads reach the right people and convert more often. With creative that resonates and data that tells the full story, you’ll know exactly what’s working and where to double down.

Let’s talk about it.

Be Where Canadians Start Their Buying Journey

In December 2024, retail sales in Canada reached $69.6 billion, with $4.3 billion coming from e-commerce. But what those numbers don’t show is this: a large portion of the remaining $65+ billion in in-store purchases also started online. Canadian consumers are researching, comparing, and making decisions digitally—often before ever walking into a store.

That’s where Pay-Per-Click (PPC) advertising comes in. By showing up at the top of Google when people are actively searching, you become part of that decision-making process from the start. Whether you’re selling online, offline, or both, PPC puts your brand in front of high-intent customers—right when it matters most.

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Close the Loop Between Online Ads and Offline Sales

At H and Co, we help you close the loop between paid media campaigns and offline sales by integrating your CRM, point-of-sale system, and booking tools directly with your PPC platforms—whether that’s Google Ads, Bing, or another channel. That means every phone call, in-store purchase, or VIP client walk-in can be connected back to the exact keyword, audience, and message that drove it. The result? Smarter platform optimization, better attribution, and the ability to focus your budget on what’s actually generating revenue—not just traffic. With this level of insight, your paid campaigns become a true growth engine—both online and off.

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What You Should Know About PPC Advertising to Be Successful in Toronto

Running paid ads in Toronto means competing in one of Canada’s most competitive markets—where smart businesses are fighting for limited attention across Google, Meta, TikTok, and more. To win, you need more than just a budget—you need a strategy that’s built for today’s platforms, privacy rules, and local buying behavior.

Creative and Copy Matter More Than Ever

In a market as diverse and fast-moving as Toronto, your messaging needs to resonate instantly. On platforms like Meta, TikTok, or YouTube, the right visuals and headlines can make or break your campaign. Even on Google Search, strong ad copy boosts click-through rates and Quality Scores, directly reducing your cost-per-click. The right words lead to real-world results.

Tracking Is Non-Negotiable

To improve campaigns over time, you need to know what’s working. That means having accurate, real-time tracking in place. For local service providers or retailers, this might mean tracking phone calls, store visits, or form fills—not just purchases. When you can see what actions people take after clicking, you can spend smarter.

Targeting Alone Isn’t Enough

Search-based PPC lets you reach customers who are actively looking for your product or service—whether they’re in downtown Toronto, North York, or Mississauga. But it only works if your landing page matches what they’re looking for. To turn clicks into leads or sales, your site needs to be fast, mobile-friendly, and clear about your value.

Data Delays and Privacy Changes Are Real

In Canada, privacy regulations like PIPEDA (the Personal Information Protection and Electronic Documents Act) are creating new challenges for how data is collected, shared, and reported—especially in digital advertising. Combined with browser restrictions and iOS changes, the result is that your ad platforms may no longer have full visibility into what’s happening after a click.

For Toronto businesses, this means relying solely on default platform data can lead to blind spots. To stay competitive, it’s critical to set up first-party tracking and build systems that help you maintain insight into customer behavior—without compromising privacy compliance. When you have better visibility, you can optimize faster, allocate your budget more effectively, and improve results.

Types of PPC Advertising We Excel At

Search Ads

These are text-based ads that appear at the top of Google or Bing search results when someone searches for keywords related to your products or services.

Shopping Ads

Designed specifically for e-commerce businesses, shopping ads display product images, prices, and details directly in search results.

Display Ads

Visual ads (banners, images, HTML5) that appear across a network of websites, apps, and YouTube placements through the Google Display Network.

Social Media Ads

Paid advertisements on platforms like Facebook, Instagram, TikTok, LinkedIn, and Pinterest. These can include images, videos, carousels, and lead forms.

Remarketing Ads

Targeted ads shown to users who have previously visited your website or engaged with your content but haven’t yet converted.

Performance Max Campaigns

A fully automated campaign type by Google that serves ads across Search, Display, Shopping, YouTube, Gmail, and Discover. It uses real-time machine learning to maximize conversions based on your goals.

YouTube Ads

Video ads that run before, during, or after YouTube content. Formats include skippable, non-skippable, and in-feed video placements.

Other Paid ADs Services

Pay Per Click Advertising (PPC Ads)

With PPC advertising, you get instant traffic and high-intent leads, putting your business at the top of search results exactly when customers are ready to buy.

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Paid Social Media Advertising

With social media advertising, you get laser-focused targeting that puts your brand in front of the right people at the right time—turning awareness into action instantly.

Paid Social Media

Programatic Advertising

With programmatic advertising, you get access to premium inventory, real-time bidding, and hyper-targeted placements across the web—something traditional ad buying simply can’t match.

Coming Soon

Frequently Asked Website Questions

How much do PPC ads cost ?

The cost of PPC advertising varies significantly based on several factors. Since PPC operates on an auction system, your costs will largely depend on the competitiveness of your industry and chosen keywords, as well as your competitors’ spending patterns. Cost-per-click can range anywhere from under $1 to over $50, with industries like legal services and insurance typically having higher costs than retail or entertainment.

While individual click costs vary widely, we recommend a minimum monthly budget of $2,000 to ensure we can implement proper campaign infrastructure, including automated optimization tools and comprehensive tracking systems. This budget allows us to effectively manage your campaigns and generate meaningful results for your business.

How long will it take before I see results from PPC advertising?

The timeline for seeing results from PPC advertising varies depending on several factors. Most importantly, it depends on your customer’s typical buying journey – some purchases happen instantly, while others may take weeks or months as customers research and evaluate options.

While PPC campaigns begin driving traffic immediately, meaningful results depend on your specific sales funnel length and the time customers typically take to move from awareness to purchase. Additionally, we need to account for initial setup time, data collection for optimization, and testing different campaign elements to find the most effective approach for your business.

On average, our clients typically begin seeing significant results within three months of campaign launch, though this can vary based on your industry and sales cycle.

What are the Benefits of Pay Per Click Advertising?

Unlike SEO which takes months to build momentum, PPC delivers instant traffic to your website. You also maintain complete control over your spending, paying only when interested users click your ads.

One of the biggest benefits is precise targeting – you can reach potential customers based on demographics, interests, and search intent at the exact moment they’re looking for your offerings. PPC provides detailed performance data, allowing us to measure exactly which ads and keywords drive conversions and optimize your campaigns for the best possible return on investment.

Additionally, PPC complements your other marketing efforts by providing valuable customer behavior insights that can inform your overall strategy. You can test different messages quickly and apply these learnings across all your marketing channels.

Itried PPC advertising, but it didn't work. Should I try again?

The answer depends primarily on why your previous PPC efforts weren’t successful. During our initial audit and setup process, we first analyze search volume for your target keywords and products. If there simply isn’t enough search volume to support PPC advertising in your industry, we’ll be upfront about this and may recommend alternative marketing strategies.

However, most unsuccessful PPC experiences stem from other factors that can be corrected, such as improper campaign optimization, inadequate conversion tracking, poor targeting, or misaligned messaging. With proper management and strategy, these issues can be resolved to create successful campaigns. Our team will thoroughly audit your previous campaigns to identify what went wrong and determine if a new, optimized approach could deliver better results for your business

I currently have a PPC manager. Can you audit their work?

Yes, we can.

What exactly is offline conversion tracking?

Offline conversion tracking means capturing the sales or customer actions that happen outside of your website (like a store purchase, phone call sale, or signed contract) and linking them back to the online ads that originally generated the lead. In other words, it measures how your Google, Facebook, or other ads lead to real-world results. This matters because it gives you a true view of ad ROI – not just clicks or form submissions, but actual revenue. For a business where many conversions happen offline, this closed-loop tracking is essential to understand which ads are truly effective​

How do you track offline conversions for my business?

We use a mix of tools and techniques tailored to your needs. Common methods include assigning unique identifiers (like Google Click ID or Facebook Click ID) to each ad visitor so when they convert later in your store or CRM, we can match that ID. We might set up call tracking numbers to log which ad drove a phone call, or integrate your point-of-sale or booking system with Google and Facebook. If you use a CRM like Salesforce or HubSpot, we’ll connect it to your ad accounts so that when a deal is marked “Closed Won,” the ad platforms are informed. Don’t worry – we handle the technical setup. You’ll simply see the offline sales appearing in your ads dashboard as conversions once it’s in place.

Do I need special software or a complex CRM system to do this?

Not necessarily. If you already have a CRM or booking software, we leverage that. If not, we can implement lightweight solutions (for example, Google’s offline conversion import via spreadsheets or call tracking software) that fit a small business setup. The key is capturing a little bit of info at the point of sale – usually date, value, and an ID or email – which we will use to update the ad platforms. We strive to make the process as hands-off as possible for you. Our team sets up the integrations behind the scenes, so you don’t need to be a tech expert or invest in expensive new software.

GROW WITH H & Co.

Who We Are

H & Co is a full-service digital marketing and website development agency, serving clients from Toronto to Los Angeles. We provide innovative marketing solutions and tailored strategies, helping businesses increase their online presence and achieve measurable growth.

Offices

Toronto: 251 Consumers Road
Toronto ON M2J 4R3

Los Angeles: 6171 W Century Blvd
350 B, Los Angeles, CA 90045

Contact Us
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