Grow quickly & sustainably with our

Toronto SEO Agency

We help businesses in Toronto and the GTA get the most out of their website with effective search engine optimization.

Our approach to SEO

At H and Co, we approach SEO from a user-first perspective because search engines like Google prioritize delivering the most relevant and satisfying results for real people. This allows us to front run. Any updates that Google is going to make to ensure that the changes made to your website work today and tomorrow.

Our audits focus on solving human problems first ensuring a seamless, engaging experience for your visitors.

Our proven strategies, paired with specific, actionable steps, tackle the key issues preventing your website from ranking higher on search engines.

What is SEO

Search Engine Optimization (SEO) is the process of enhancing your website, both directly and indirectly, to improve its ranking on Google for specific keywords. Leading to an increase in traffic and therefore sales.

How can SEO help your Toronto Based business

SEO in Toronto is one of the most effective marketing channels regarding volume and efficacy because it targets local people actively searching for a product you offer or a problem you can solve. So these Toronto-area customers are problem-aware and, in some cases, solution-aware and, therefore, are closer to buying. Whether they’re searching for services in Scarborough, North York, or downtown Toronto, they’re already looking for what you provide.

When to use SEO?

SEO in Toronto is most effective when your target keywords have a substantial local search volume. These are typically for products and services where customers are problem aware and looking for a solution in their area.

For example, “Toronto SEO Agency” or “downtown condo renovation.”

Without enough people in the Greater Toronto Area searching for your services, you won’t benefit from your SEO efforts, no matter how well-optimized your website is for the local market.

When NOT to use on SEO.

Search engine optimization is not effective when there is no search volume for your target keywords.
This could be because people don’t typically search for specific products or services online, as they either don’t know to do so or they have no reason to change their existing spending habits and preferences.

How SEO Works

Regardless of the search engine, most of them work in the same way, here’s a video that outlines some of the various ranking factors that go into identifying who should be number one and who should be on page 101.

We're The SEO Specialists

Get your website ranking on websites like Google, Bing, and other search engines. We use reliable, transparent and ethical SEO techniques to rank your business for keywords that will drive value sustainably.

E-commerce SEO Services

We combine deep market insights, tailored content strategies, and technical SEO enhancements to attract high-quality traffic and maximize your e-commerce search engine ranking and sales.

Enterprise SEO Services

We help enterprises achieve consistent, high-ranking visibility across multiple regions by unifying SEO strategies to tackle regional competition, diverse audience needs, and complex site structures.

Local SEO Services

We optimize your brand’s local visibility with targeted SEO strategies, helping you stand out in regional searches, attract nearby customers, and address local competition for sustainable growth.

Frequently Asked SEO Questions

Commonly asked questions, along with a few that might not be so commonly asked.

How long will it take to see results from SEO?

The honest answer is that while initial improvements can be seen within 3-6 months, sustainable results typically take 6-12 months. But that does not mean that you have to keep the agency on retainer during the entire 12-month cycle; depending on the competitiveness of your business and your budget, we may have a solution for you.

How much does SEO cost for a small business in Toronto?

SEO services in Toronto can range from $2000 to $5,000 monthly, depending on the business’s needs, competition, and current online presence.

Can you guarantee i'll rank for all the keywords i want?

Depending on the business and the type of business you have, we may be able to guarantee an increase in rankings contact our SEO Agency to learn more.

How can you rank us if other SEO agencies promise rankings?

Every business has unique strengths that set it apart. Rather than offering a blanket promise, we focus on showcasing what you do best. Our strategy involves creating targeted landing pages that attract your ideal audience and highlight your core services, driving meaningful engagement and sustainable rankings.

Should I focus on Google Maps rankings or regular Google search results

Your business needs both, but here’s a simple breakdown to help you decide where to focus your efforts:

Google Maps (the map with 3 business listings) is crucial if you’re a physical business like a restaurant or retail store where location matters most. It’s perfect for capturing customers ready to visit since it shows your location, hours, and reviews right away.

Regular search results (the blue links below the map) are vital for service businesses like plumbers or lawyers where customers might want to research first. These give you more space to showcase your services and expertise.

For best results, don’t choose one over the other. Instead, maintain both by:

  • Keeping your Google Business Profile updated with fresh photos and posts
  • Responding to all customer reviews promptly
  • Making sure your business name, address, and phone number are identical everywhere online
  • Creating content about the neighborhoods you serve
  • Building relationships with other local businesses for natural backlinks

The key is balancing your efforts based on your business type. Local shops should lean more toward Maps rankings, while service businesses might want to focus slightly more on regular search results. But you’ll want to maintain a presence in both to maximize your visibility to potential customers.

How do I know if ranking for a keyword will help my Toronto business generate more sales?

one of the most effective ways to validate keyword value without historical data is through paid advertising testing. Here’s why this approach works:

  • Quick Validation: Instead of waiting months for SEO results, you can use Google Ads to immediately test if specific keywords drive valuable traffic and conversions.
  • Data Collection: Through PPC campaigns, you can quickly gather insights about:
  • Conversion rates for specific keywords
  • Customer behavior and engagement
  • Peak times for searches and conversions
  • Geographic performance across Toronto neighborhoods
  • Cost-Effective Research: While you’ll pay for clicks, you’re essentially buying valuable market research that can inform your long-term SEO strategy.

If you’d like to learn more about using PPC advertising in Toronto to test keyword effectiveness before investing in SEO, we can help you develop a testing strategy that fits your budget and business goals.